AMS Field Marketing Manager
Location: Austin, TX (preferred) or Atlanta, GA (considered)
Company Description
Tricentis offers a new and fundamentally different way to tackle software testing, dramatically accelerating digital transformation, application delivery, and cloud migration, helping CIOs deliver transformative digital projects right the first time.
Our approach is totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, increasing software delivery speed, reducing costs, and improving quality. Testing now takes just minutes or hours instead of days or weeks, while being far more cost effective and highly accurate, increasing your enterprise risk coverage. This kind of enterprise automation drives massive efficiency and speed gains. And the power of digital transformation becomes abundantly clear.
Our end-to-end automation platform is built for the enterprise from the ground up not cobbled together from various solutions and software. Whether its advanced, no-code automation or complete enterprise reporting and analytics, youll rest easy knowing you made a smart choice.
Our 2,500 customers, which include organizations like Allianz, Dell, Experian, IHG, McKesson, Mercedes-Benz, SPAR and Vodafone, commonly achieve test automation rates of 90% or higher with 85% risk coverage. This enables 10x faster application release cycles and 40% lower costsso they can deliver an incredible digital experience on time and on budget.
For more details, visit our website at www.tricentis.com Tricentis has a global presence with 23 offices located across the United States, Europe, the Middle East, and the Asia Pacific region.
Job Description
Tricentis is looking for an experienced field marketer with a proven track record in B2B tech marketing, targeting large enterprise accounts. AMS Field Marketing Manager will be a key member of the AMS marketing team, utilizing their innate knowledge of the local market to build and execute segment-specific marketing programs to generate awareness, drive qualified leads that to pipeline, shorten the sales cycle, and retain and grow customers.
As part of the AMS marketing team, reporting to the Director, AMS Marketing, this role will work closely with the broader marketing, operations, sales and customer growth teams to maintain consistency across brand, messaging, programs and processes.
If youre a data-driven self-starter that thrives in a fast-paced, dynamic environment, youre passionate about modern marketing best practices, have a strong work ethic and program-excellence mindset, and love working with sales teams and contributing to business growth, then this is the role for you. This role is the perfect blend of strategy and hands-on execution.
Responsibilities:
Collaborate with regional GTM teams (sales, BDR, customer growth, partner) on the development of marketing plans and programs to support the regional goals to exceed lead, pipeline and revenue generation targets.
Execution of integrated marketing programs to support regional growth initiatives, with a focus on the large account/enterprise segment, utilizing ABM strategies. Sample tactics include but are not limited to hosted in person and virtual events, industry events and tradeshows, hospitality, sales nurture emails, sales tools, direct mail, and sales play development.
Together with a direct and virtual team, drive integrated programs that tie together sales, business development reps, customer growth teams and the global demand engine to optimize conversion rates, accelerate the sales cycle and fill the top of the funnel (engage prospects/customer) by orchestrating live/targeted activities with always on/perpetual demand generation
Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available fromthe global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention.
Liaise with field sales, channel sales, customer growth managers, and BDR teams to ensure alignment on marketing programs and lead follow up.
Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice.
Partner with Global Social Media Manager for local strategy and execution
Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning of on regional marketing tactic coverage and messaging.
Align with Marketing Operations to ensure that all programs are effectively tracked and measured, and that all marketing activity data is managed in accordance with agreed SLAs and KPIs.
Own and manage relevant components of the marketing budget and marketing calendar.
Skills and experience required:
Minimum 3 years experience in B2B marketing in the enterprise software/high-tech industry
Proven track record of success in modern marketing practices, with a focus on in person events and/or Account Based Marketing
A driven self-starter, data and details-orientated, and a creative problem solver, excellent at managing competing priorities and working as a team.
Extensive event management experience
A proven ability to build highly effective relationships across organizations, specifically in sales, business development, customer success and marketing at all levels.
Strong project and program management experience, with a focus on delivering marketing programs with support from multiple dispersed stakeholders.
Excellent communication skills (verbal, written and presentation)
Goal and outcome orientated, with a good understanding of marketing metrics and data measurement, sales targets, sales methodology and sales strategy.
Experience working with cross-functional, cross-geo teams in a high-growth company.
Strong martech and workforce tool experience, specifically marketing automation and ABM tools and methodologies Asana, Salesforce, 6sense, Marketo skills preferable.
Minimum of Bachelors degree in Marketing or similar post-graduate diploma required
Ability to travel approximately 30%
Tricentis Core Values:
At Tricentis, we strive for success while inspiring those around us by knowing what we need to achieve and how we will achieve it. Our core values serve as our guiding light to drive our every action and define our ways of working so that we can create and enjoy a successful journey and reach higher heights together.
Demonstrate Self-Awareness: Own your strengths and limitations.
Finish What We Start: Do what we say we are going to do.
Move Fast: Create momentum and efficiency.
Run Towards Change: Chall