Position Summary
The AVP, Brand Expression will oversee all aspects of brand creative development, from strategic planning to execution, working with a team of creative professionals to deliver compelling brand experiences that drive business results. This role reports to the Head of Brand & Enterprise Marketing and partners closely with senior leadership across the organization.
Key Responsibilities
Develop and execute comprehensive global brand creative strategy aligned with business objectives and brand positioning
Lead, mentor, and scale a high-performing creative team including designers, copywriters, and creative directors
Ensure brand consistency and creative excellence across all channels, campaigns, and customer touchpoints
Partner with marketing, product, and business unit leaders to translate strategic initiatives into compelling creative executions
Oversee creative development for integrated marketing campaigns, digital experiences, and brand activations
Establish creative processes, standards, and governance to drive efficiency and quality
Manage relationships with external creative agencies and vendors
Champion innovation in creative approaches, technologies, and platforms
Present creative work and strategic recommendations to executive leadership; manage relationships with external creative agencies and vendors
Skills
This role requires someone who can balance creative vision with business strategy while leading a global brand community and managing complex, multi-faceted brand initiatives.
Proficiency in using AI tools for content creation, copywriting, and visual design while maintaining brand authenticity and knowing when human oversight is critical.
Ability to leverage AI-powered insights to measure creative effectiveness, optimize campaigns in real-time, and make data-driven creative decisions.
Ability to mentor, develop, and scale creative talent
Cross-functional collaboration with marketing, product, and business units
Creative direction and vision-setting abilities
Knowledge of digital experiences and customer journey mapping
Innovation mindset for creative approaches and technologies
Deep understanding of brand development and creative execution
Adaptability to changing business needs
Stakeholder management across all organizational levels
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.