Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for a client, a high-energy boutique fitness studio offering immersive full-body strength, HIIT, and cardio classes with instructor-led workouts and on-screen tech in a social, vibrant atmosphere.
Job Description
The COO will partner directly with the Founder/CEO and executive team to transform a proven boutique concept into a national brand. This leader will build and implement scalable systems across operations, sales, training, and marketing—ensuring consistency and accountability as we expand at speed.
The right candidate has already scaled a fitness, franchise, or consumer brand to multi-unit national growth, understands the challenges of rapid rollout, and thrives on creating operational playbooks that drive performance.
Responsibilities
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Design and execute a scalable operational infrastructure to support 150+ locations.
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Oversee all day-to-day operations of corporate-owned studios.
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Partner with franchise development to support rapid expansion while maintaining quality.
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Integrate sales and retention strategies into training programs and promotional calendars.
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Collaborate with architects, contractors, and vendors to manage site buildouts efficiently.
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Establish dashboards and metrics for real-time performance monitoring across all locations.
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Represent the brand with key partners, advisors, and franchisees.
Requirements
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10+ years in senior operations leadership (COO, SVP, or similar), with proven success scaling a multi-unit fitness, franchise, or consumer brand.
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Track record of launching and supporting 50+ franchise or company-owned locations.
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Deep knowledge of operational systems: pre-sales, member retention, staff training, retail, and community events.
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Experience aligning marketing, training, and operations into repeatable playbooks.
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Strong leadership and people-development skills; proven ability to build high- performing teams.
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Financial and analytical acumen with ability to drive profitability during rapid expansion.
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Passion for fitness, community, and building a lifestyle brand.What We Offer
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Competitive executive compensation with performance-based incentives tied to growth milestones.
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Opportunity to shape and scale one of the most exciting boutique fitness brands in North America.
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A collaborative, entrepreneurial environment where your impact is felt daily.