Coursedog is looking for an enthusiastic Demand Generation Manager to plan, launch, and optimize multi-channel campaigns that create qualified pipeline to connect more higher ed institutions with our Intelligent Academic Operations Platform. You will own programmatic channels, plan media buys with industry publications, and orchestrate integrated campaigns across a variety of channels. You’ll leverage ICPs/personas defined by Product Marketing to improve targeting, partner closely with our SDR to provide essentials signals and assets to help drive more discovery calls, and leverage Pardot + Salesforce as well as the rest of our martech stack to run a disciplined testing and measurement cadence.