Director of Lifecycle Marketing Operations

About Us

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. 

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. 

Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech.

The Role 

We’re seeking a growth oriented Director of Lifecycle Marketing Operations with deep analytical expertise and hands-on experience leveraging AI in customer lifecycle management. In this strategic leadership role, you will set the vision, build and lead a high-performing team, and drive cross-functional initiatives that attract new practitioners and maximize the lifetime value (LTV) of our existing customers.

Responsibilities

• Lead, mentor, and develop a team of lifecycle marketers, fostering a data-driven and innovative culture.
• Architect and execute comprehensive growth strategies for customer acquisition, onboarding, engagement, retention, and win-back—using advanced analytics and AI-driven insights at every stage.
• Leverage AI and machine learning tools to personalize customer journeys, optimize segmentation, and automate lifecycle touchpoints for maximum impact.
• Build and maintain a robust analytics framework to measure, report, and optimize key growth metrics (CAC, retention, churn, LTV), and translate insights into actionable strategies.
• Champion experimentation and continuous optimization through A/B testing, funnel analysis, and predictive modeling, ensuring SimplePractice remains at the forefront of marketing innovation.
• Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing to align growth initiatives and deliver a seamless customer experience.
• Deliver messages across the full customer lifecycle (onboarding support, product updates, strategic communications, service outages).
• Collaborate on roadmap prioritization and technical investments that elevate our messaging capabilities.
• Ensure we’re leveraging the most cutting-edge tools including the latest in AI to drive efficiency and efficacy.

Desired Skills & Experience

• 8+ years of experience in growth, lifecycle, or CRM marketing, with at least 3 years in a people leadership role—ideally within SaaS or digital-first organizations.
• A track record of orchestrating multi-channel campaigns across email, in-app, push notification and SMS, with the capability to stand up new channel infrastructure from ground zero.
• Highly analytical with an intuitive grasp of funnel optimization, segmentation, attribution, and lifecycle performance metrics.
• Proven expertise in leveraging AI and data science models for personalized lifecycle marketing, including recommendation engines and predictive triggers that generate incremental LTV and customer engagement.
• Strong proficiency with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Braze, Iterable, Google Analytics, AI/ML tools).
• Strategic thinker with a hands-on approach—comfortable moving between big-picture vision and tactical execution.
• Excellent communicator and collaborator, skilled at influencing cross-functional stakeholders and executive leaders.
• Experience in a product-led growth environment, building compelling customer experiences to accelerate growth.

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Base Compensation Range

$180,000 – $225,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

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