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Director of Paid Media

Doctronic • Remote • 17 hours ago

Director of Paid Media | SEM, Paid Social, Programmatic, CTV

About Doctronic

Doctronic is building the most advanced AI-powered healthcare platform in the world. We give people instant, trustworthy, always-on access to medical guidance — combining a cutting-edge AI doctor with 24/7 real-world telehealth. With millions of users and growing demand, we’re scaling our paid media engine fast.

The Role

We’re looking for a hands-on Marketing Director of Paid Media to own and scale our performance marketing portfolio across:

  • SEM (Google, Bing)

  • Paid Social (Meta, TikTok, Reddit, YouTube)

  • Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.)

  • Connected TV (CTV)

This role can be a high-touch in-house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.

You’ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars.

Key Responsibilities

Search (SEM)

  • Build, scale, and optimize Google Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords

  • Own account structure, RSA optimization, match type strategy, Quality Score improvements

  • Leverage keyword research, negative keyword mining, and competitive tracking

Paid Social

  • Run full-funnel campaigns across Meta, TikTok, Reddit, YouTube

  • Partner with creative lead for motion/static testing, hooks, UGC integration

  • Launch and iterate paid social experiments 2–4x/month with clear KPIs

Programmatic & CTV

  • Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar

  • Set up retargeting and mid-funnel display journeys

  • Track view-through attribution and optimize cross-channel lift

Analytics & Optimization

  • Own CAC, CPA, CTR, ROAS across all platforms

  • Define testing roadmap, weekly reporting cadence, and creative feedback loops

  • Build and interpret Looker Studio dashboards, attribution models, and platform data

KPIs for Success

  • Sub-$100 CAC on telehealth evaluations

  • 1.0%+ CTR across top-funnel paid creative

  • 3.0x+ blended ROAS

  • Weekly net-new creative tests in all channels

  • 5–10% weekly budget reallocation driven by performance insights

  • Reduced cost per MQL (if integrating with lead gen campaigns)

You’ll Excel If You:

  • Have 5–10+ years in performance marketing, either in-house or via a high-touch agency

  • Have run $500K+/mo in ad spend with measurable ROI outcomes

  • Can operate across platforms with minimal hand-holding — but are collaborative and strategic

  • Think in terms of creative testing, message-market fit, and full-funnel architecture

  • Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360-style DSPs

  • Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights

  • Thrive in test-and-learn environments, managing both efficiency and scale

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