About the role
At Thatch, we’re building a new way for modern businesses to offer great health benefits. We’re taking a unique approach in a legacy space, with backing from some of the world’s top investors (a16z, Index Ventures, Google Ventures, General Catalyst) and a team of top performers from companies like Stripe, Rippling, Ramp, Brex, and Shopify.
We’re looking for a Product Marketing Manager to own positioning and messaging, partner on sales enablement, and lead cross-functional GTM plans that drive adoption across employers and brokers. The ideal candidate blends customer empathy, crisp storytelling, and data-driven decision making.
As a key member of the Go-To-Market team, you’ll connect Product, Sales, Channel, and Marketing, turning product capabilities into revenue and advocacy. This is a highly cross-functional, fully remote role.
What you’ll do
- Own positioning & messaging by crafting clear value propositions by segment/persona and ensuring consistency across web, sales, and channel materials while leading “Market Moment” launches with tiered launch plans for new products and partnerships.
- Build persona & ICP depth by developing detailed buyer/user personas (HR leaders, brokers, etc.) and mapping their pains, triggers, and objections to inform targeted marketing strategies.
- Drive sales & channel enablement by creating pitch decks, one-pagers, talk tracks, battlecards, and objection handling materials while helping train AE/SDR and broker-facing teams for maximum effectiveness.
- Maintain competitive & market intelligence through win/loss insights, competitor tracking, and translating findings into actionable strategy and content that drives competitive advantage.
- Source customer proof and content including stories, case studies, and testimonials while serving as the voice of the customer by synthesizing research, interviews, and support data to inform product roadmap and prioritization.