Senior Designer, Web Experience

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. We’re looking for a strategic, data-driven Senior Designer to accelerate our retail growth by optimizing the user experience across our marketing web ecosystem.

As a Senior Designer on our Web Experience Design team, you will be the design lead for retail-focused initiatives that drive business impact through compelling user experiences. You’ll partner closely with Web Strategy, Web Engineering, and Marketing stakeholders to create web experiences that inspire retail prospects, inform their decision-making, and convert them into Toast customers. This role is critical to supporting Toast’s vertical expansion//new market strategy.

About this roll* (Responsibilities) 

• Create high-fidelity designs that translate complex retail positioning into clear, compelling user experiences
• Collaborate with organic and paid marketing teams to create design solutions that support keyword strategies, campaign optimization, and category expansion testing
• Lead CRO design efforts for retail-focused web experiences, including site audits, user journey studies, landing page optimization, and A/B testing across Toast’s highest-trafficked marketing pages
• Leverage data, user research, and site analytics to inform design decisions supporting a site testing strategy — developing hypotheses, creating test variations, and analyzing results to continuously improve conversion rates and deliver measurable business impact
• Collaborate on site information architecture strategy to improve user experience and performance, including navigation design, content hierarchy optimization, and structural improvements that support both current retail initiatives and future market expansion
• Work closely with Web Engineering to ensure seamless implementation of designs
• Clearly communicate design concepts, testing results, and strategic recommendations to stakeholders across multiple levels of the organization
• Elevate and influence the Toast brand through thoughtful application and evolution of brand systems, ensuring design quality and consistency across web experiences
• Lead design initiatives for new market and regional launches as Toast continues its global expansion, with opportunities to drive localization and multi-language user experience strategies, shape design approaches for broader TAM expansion beyond retail, and become a strategic design leader for Toast’s international growth

Do you have the right ingredients*? (Requirements)

• 8+ years of relevant web design experience
• Expert knowledge of standard design and prototyping tools, including Figma and Adobe
• Strong communication and storytelling skills—able to present ideas and strategies to stakeholders and influence outcomes
• A strong portfolio showcasing mastery of UI and UX principles spanning design systems and modular design, user research, information architecture, interaction design, accessibility, and more. Please add the link to your portfolio in the “website” field of the job application. 
• Deep understanding of designing within real-world technical constraints, CMS workflows (experience with Contentful a plus), SEO considerations, and analytics frameworks 
• Ability to think strategically about the full user journey and the role of web experience within the broader marketing and brand ecosystem
• Track record of delivering high-quality, scalable design solutions that balance brand, user experience, and business goals
• Strong conceptual thinking paired with exceptional design craft
• Excellent project management skills and ability to balance creative vision with business needs

Special Sauce* (Nice to Haves)

• Experience with Contentful 
• Proactivity, self-motivation, and ability to take initiative without needing direction
• Creativity and curiosity to challenge the status quo of B2B marketing design
• Ability to excel in ambiguous, fast-moving environments
• Experience designing for SaaS platforms and/or B2B audiences
• Experience working on multi-language and multi-geo web properties and understand the nuances of localization
• Passion towards Toast’s mission and excited to contribute to its growth

*We love a good bread/food pun!

AI at Toast

At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.