In the Consumer Marketing organization, we take this mission very seriously by transforming the way we reach and engage with our customers across our digital channels. We aspire to create innovative digital experiences through rich storytelling and creative that is both immersive and impactful. But we need your help! We are seeking an innovative and visionary Senior Director, Web Strategy to lead our consumer web team overseeing web strategy, customer experience initiatives, and traffic optimization plans. This role demands a professional with a passion for driving impactful digital experiences, a proven track record in digital marketing leadership, and the ability to leverage emerging AI tools to improve workflows and enhance creative outcomes. This candidate should thrive on collaboration, curiosity, and a growth-oriented mindset.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
Web Strategy Development: Lead the creation and execution of comprehensive web strategies that align with business objectives, enhance user experiences, and drive measurable outcomes.
Customer Experience Optimization: Champion customer-centric approaches to design and experience, identifying opportunities to elevate engagement and satisfaction at every touchpoint.
Brand: Design and build web sites that bring to life our consumer brands in beautiful and engaging ways.
Traffic Optimization Planning: Design and implement strategies to maximize website traffic, improve conversion rates, and achieve performance benchmarks.
AI Integration: Utilize and experiment with AI tools to enhance creative processes, streamline workflows to improve agility and amplify the impact of digital campaigns.
Cross-Functional Collaboration: Partner with internal teams, including Brand Studio, Integrated marketing, Customer Journey marketing, design, analytics, and engineering, to deliver seamless and effective digital projects.
Performance Analysis: Monitor and analyze campaign performance metrics, using insights to refine strategies and achieve continuous improvement.
Other: Embody our Culture (https://www.microsoft.com/en-us/about/corporate-values) and Values (https://careers.microsoft.com/us/en/culture)
Qualifications
Required/Minimum Qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years in marketing, with a focus on web strategy, digital experiences and user engagement.
OR equivalent experience.
Experience with web traffic measurement and optimization with experience in Search Engine Marketing (SEM), Search Engine Optimization (SEO) and experimentation.
Experience with web strategy, traffic optimization, and campaign performance management.
5+ years experience in digital creative campaign creation and execution with immersive content including video and interactive
Experience with digital brand storytelling and creating immersive experiences.
Additional or Preferred Qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 9+ years in marketing, with a focus on web strategy, digital experiences and user engagement.
OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 4+ in marketing, with a focus on web strategy, digital experiences and user engagement.
OR equivalent experience.
5+ years people management experience.
Experience working in the AI and or/ML (Machine Learning) arena
Integrated Marketing M6 - The typical base pay range for this role across the U.S. is USD $155,800 - $277,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $202,400 - $303,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until June 13, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .