GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.
Summary
We are seeking a data-driven and detail-oriented Paid Media Specialist to own our paid media channel with a focus on planning and optimizing digital advertising campaigns across multiple platforms with our audience experts and agency partner. This role will be responsible for bridging strategy and execution, ensuring every dollar spent drives measurable results. The ideal candidate has a strong background in digital advertising platforms, campaign optimization, data analysis, SEM, and budget forecasting. Reporting to, and working alongside, our Director of Digital, you will lead the charge on onboarding a new paid media agency and together establishing a bullet-proof performance framework.
Job Responsibilities
- Partner with growth marketing, creative, and digital to align paid campaign channels, tactics, and measurement goals with audience-level growth objectives.
- Work with our agency partner and audience leads to develop and launch paid media campaigns across Google Ads (Search, Display, YouTube), Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X, and programmatic/DSP platforms.
- Serve as the primary point of contact to our media agency, coordinating across all marketing teams and ensuring timely feedback and approvals are given to keep execution on track
- Continuously monitor campaign performance and optimize toward KPIs such as CTR, CPC, CPA, ROAS, and LTV.
- Encourage A/B testing for ad messaging, creative variations, targeting strategies, and landing page performance.
- Manage and allocate budgets across campaigns in collaboration with marketing audience experts, ensuring spend is paced and aligned with audience size and growth marketing objectives. Provide quarterly budget guidance and ensure fiscal oversight of paid media spend.
- Establish a regular reporting structure to capture big wins and actionable insights on campaign performance, trends, and optimization opportunities in partnership with our paid media agency and using tools like Google Analytics (GA4), Tag Manager, and Looker Studio.
- Support market research to identify opportunities and refine targeting strategies, leveraging tools like Conductor, Sprout Social, and Pendo.
- Stay current on digital advertising trends, privacy regulations (GDPR, CCPA), and ad platform updates to ensure best practices and compliance.
- Conduct competitive benchmarking to help refine strategy and improve campaign effectiveness.
People Manager
- No
Education, Experience, and Skills
- Bachelor’s degree in Marketing, Communications, or related field; or equivalent professional experience.
- 5+ years of experience managing paid digital campaigns across multiple platforms.
- Strong proficiency with ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, etc.) and analytics tools (GA4, Tag Manager, Looker Studio, or equivalent).
- Proven track record of optimizing campaigns to meet or exceed performance goals (CTR, CPA, ROAS).
- Strong analytical and problem-solving skills; ability to translate data into actionable insights.
- Excellent written and verbal communication skills with experience crafting compelling ad copy.
- Collaborative mindset with the ability to work cross-functionally with creative, content, and marketing teams.
- Familiarity with privacy compliance, attribution models, and the evolving digital ad landscape.
Certificates, Licenses, Registrations
- See above
Physical Demands
- N/A
Work Environment
- Remote
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