Senior Coordinator, Global Brand Marketing and Digital Marketing
Reporting to the Executive Director of Brand Marketing and dotted line into the VP of Catalog Brand and Digital Marketing, the senior coordinator will assist in the day to day efforts of Sony Pictures Home Entertainment and TV Distribution. This position supports the creation, management & implementation of global marketing programs for various film labels including Sony Pictures Classics, Sony Pictures Worldwide Acquisitions & Sony Pictures International Productions. They will also assist brand leads for Catalog and TV series releases in the home entertainment space.
Brand Marketing
Coordinate marketing materials and legal documents between key stakeholders, legal, and SPHE teams
Attend marketing brand meetings with functional teams (i.e., Media, PR, Research, Digital Marketing, Creative and Shopper Marketing), partner, and agency meetings to track minutes and follow-ups for all teams in attendance. Distribute notes to all invited as needed
Assist in the creation and maintenance of product slides and marketing presentations (including but not limited to filmmaker, retail and internal PowerPoint presentations)
Coordinate communications with SPT Distribution offices Worldwide including distribution of quarterly product updates and ad hoc title and asset information. Attend biweekly video conference calls with regional offices in Europe, Asia Pacific and Latin America
Assist with budget templates for brand marketing campaigns
Screen films and attend and contribute to team brainstorms
Special ad hoc projects for the Marketing team
Project Coordination
Maintain a timeline of critical home entertainment marketing dates for new features, TV and catalog releases.
Update all essential internal systems with final metadata and coordinate metadata delivery to external vendors for new features, TV and catalog releases.
Track campaign milestones, deliverables, and approvals across cross-functional teams
Track Television series airdates and legal holdbacks
Team & Meeting Support
Schedule and organize team meetings, take notes, and follow up on action items
Prepare presentation decks and assist in campaign recaps or cross-department sharing
Invoice processing for the marketing team
Facilitate product orders
Catalog Digital Marketing
Content & Asset Support
Pull and organize film clips, stills, and legacy creative materials for use in marketing campaigns and social activations
Assist in routing creative and social assets for internal approvals (legal, brand, executive)
Help maintain the Global Asset Deck (GAD) and ensure proper documentation and upload of assets to the global repository
Support coordination with Internet Services (ISG) on campaign landing pages and email QA
Monitor Social Media trends to quickly boost organic content from our Catalog
Project Coordination
Manage timelines and ensure stakeholder communication for content updates, evergreen refreshes, and vendor deliveries
Maintain internal databases and tools, including status trackers, campaign summaries, and calendars
Empower trusted creators to ideate on catalog programs and drafting opportunities
Review social creative weekly to share with executive stakeholders in a timely manner
Digital & Social Execution
Coordinate social copy and asset trafficking between internal teams, creative agencies, and digital leads
Support influencer campaign logistics, including outreach, tracking, and reporting
Prepare recaps of campaign performance and creative highlights for internal and external use
Expand on our influencer roadmap and toolkits to ensure our campaigns have a global, always-on long lead approach
Qualifications
BA/BS degree in Business Administration, Marketing, Advertising, Communications or related field required
Minimum of 2-3 years experience in film marketing/advertising/publicity strongly preferred
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Suite
Familiarity with file types and creative software (Photoshop, Keynote, After Effects, Final Cut, Quicktime) a plus
Strong creative eye and intuition, attention to detail and follow through, and a willingless to learn
Ability to handle multiple tasks simultaneously, prioritize workload efficiently and meet strict deadlines in a very fast-paced ever-changing environment
Strong verbal and written communication skills
A self-starter and an independent critical thinker
Attentive to detail and hyper-organized
Able to initiate projects and solve problems effectively
Must have a high degree of motivation and work well both as an individual and within team environment
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPEAccommodationAssistance@spe.sony.com.