We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/ .
What you'll do here:
We are seeking an experienced and dynamic Senior Product Marketing Manager, SaaS Product who will gather, analyze, and disseminate critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping Infosec win in the market by supporting our Sales teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing tactics, sales, and strategy. You will be the designer and orchestrater of the go-to-market plan. In this role, you will drive success by keeping the buyer at the heart of everything you do.
Responsibilities:
Go-to-market. Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging. Perform customer and prospect research via interviews, surveys, and analyst reports.
Competitive intelligence. Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement. Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions. Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
Product launches. Work with Product Management and Sales to define marketability of new product features and launches. Create marketing launch plan based on inputs. Manage visibility and communication on launch activities for prospect and client-facing teams.
Campaign strategy. Brainstorm concepts for prospect and customer engagement beyond launches – work with Sales and CSM leadership to identify opportunities for promotions, cross-selling, and seasonal campaign concepts.
Product roadmap. Influence product roadmap development based on business initiatives, market needs and customer feedback.
Sales enablement. Strategize with Sales Enablement to arm, train and empower sellers to shorten the sales cycle and improve win rate through building sales resources, identifying customer references, and sharing standard processes. Develop and maintain battle cards, competitor profiles, and market analysis to support sales in winning deals.
Data-driven approach. Review product performance data against goals on a regular basis. Analyze and improve sales and product performance to support short-term and long-term pipeline goals.
Skills you will need here:
Minimum 8 years’ experience in customer and/or product marketing; cybersecurity industry experience strongly preferred.
Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent years experience.
Detail-oriented with strong organizational and project management skills.
Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
Experience marketing to CISOs or repackaging offerings to align to changing market trends and demands. Ability to translate technical information into buyer-oriented messaging
Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
Ability to use marketing analytics and customer feedback to improve product and user adoption.
Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
About Infosec
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com or at +1 (617) 289-7917.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$130,000.00 - $150,000.00 USD
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.