Overview
Come join the TurboTax Growth Strategy Team as a Staff Corporate Strategy Associate. We are looking for a Staff level manager who will lead new acquisition strategy development for TurboTax Full Service. The person will be a leader on the Assisted Growth Strategy team and be responsible for driving New Growth Opportunity Identification & Commercialization. This is a highly collaborative and influential role that works closely with our partners in Product Marketing, Product Management, Customer Success, Research, Analytics & Finance.
The ideal candidate will bring a mix of strategic vision, strong communication skills, collaborative mindset, and growth/marketing strategy experience — having worked in highly cross-functional, dynamic environments that move with velocity.
What you'll bring
7+ years professional experience in growth/marketing strategy or product management
Bachelor’s degree required; MBA preferred or equivalent work experience
Proven experience influencing cross-functional teams to deliver strong growth
Strategic mindset with the ability to integrate a thorough understanding of business priorities into short & long term strategic plans
Solid written and verbal skills to communicate strategic objectives, recommendations, and results to cross-functional teams and senior leadership
Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
Track record of making principled, data-based business decisions balanced with strong ability to manage ambiguity
Strong experience uncovering new qualitative and quantitative customer insights and leveraging deep empathy to drive decisions and influence E2E customer experiences
Strong data analysis skills, with experience in hypothesis driven testing, test result analysis and making recommendations
Experience in monetization or pricing strategy is a plus.
How you will lead
Leverage customer insights, competitive understanding, and analytics data to unlock growth opportunities and influence product roadmaps; ensure we’re applying the right level of strategic rigor in decision making.
Own the customer problem and collaborate with Research to develop a robust learning plan to build deeper insights on the Full Service customer.
Partner closely with Product & Customer Success to identify and help bring to life product features or expert led experiences that increase acquisition and conversion.
Build new and optimize Full Service customer journeys for top entry points
Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B testing to roll-out experiences and new TOF growth strategies that deliver improved business outcomes
Partner with other strategy teams within Assisted growth strategy to build experiences and communication that drives holistic Full Service appeal across in person/virtual/hybrid tax prep and personal & business tax.
Partner with Product Marketing on Full Service feature messaging hierarchy, service messaging & product assets and own Full Service front door season readiness.
Contribute to the Full Service monetization strategy,
Independently manage strategic projects and resolve complex issues through cross-functional collaboration across PMM, Research, Analytics, Finance, Product, and Customer Success teams.
Collaborate with Analytics to identify what strategies are working/not working and make recommendations on in-season pivots needed to reach short and long term growth targets.
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.