VP, Product Marketing

We’re a fast-growing company with a goal of making a lasting and meaningful contribution to the world. Our mission is to provide the most widely used open source software and enterprise-ready professional products for data science and technical communication. Our tools further the cause of equipping everyone, regardless of economic means, to participate in a global economy that increasingly rewards data literacy.

With millions of open source users and thousands of commercial customers, we are now hiring a Product Marketing leader to help us tell our story and to drive impactful growth as we build a 100-year company.

YOU ARE

• A collaborative and proactive leader who builds consensus and drives alignment across diverse teams.
• A strategic problem solver with an eye for the big picture, but not shy about rolling up your sleeves and digging into the details.
• A builder who does not leave any stone unturned.
• Curious, humble, and kind.
• Excited about Posit’s mission.

THE OPPORTUNITY

We seek a seasoned and strategic Vice President of Product Marketing to lead our team. The ideal candidate will be an exceptional cross-functional collaborator, skilled at building bridges, influencing stakeholders, and driving new processes across the organization to enable sustainable growth. You will strategically define and drive all Product Marketing initiatives. This includes positioning, messaging, go-to-market (GTM) strategy, competitive analysis, and enablement across the organization. You will work closely with Product Management, Sales, and Customer Success teams to craft compelling narratives that resonate with technical and business personas.

• Scale Product Marketing: Establish, refine, and optimize Product Marketing processes, while coaching and staffing a high-performing team to support our continued growth across key global verticals – e.g., Life Sciences, Healthcare, Finance, Banking, Insurance, Public Sector.

• 1,700+ enterprise customers, many in partnership with Databricks, Snowflake, AWS, and other cloud platforms, including 52 of the Fortune 100. 
• Millions of users across the globe and industries

• Develop Product Positioning & Messaging: Define and refine compelling product positioning that powerfully differentiates our data analytics and data science solutions. Craft resonant messaging tailored to our diverse target audiences and top industry segments.
• Lead GTM Strategy & Execution: Partner closely with Sales, Marketing, and Product Management to develop and execute impactful GTM strategies that expand market awareness, drive pipeline growth, and ultimately increase customer adoption. Leverage data-driven insights to optimize positioning, messaging, segmentation, and enablement, directly influencing win rates, deal cycle time, and average deal size.
• Champion Posit’s Open Source Mission & Community: Drive awareness, adoption, and excitement around Posit’s open-source approach. Foster and empower a vibrant community of data scientists, analysts, and developers, enabling them to leverage our tools for cutting-edge advanced analytics and machine learning solutions.
• Empower GTM Teams through Sales Enablement: Develop and deliver comprehensive content, tools, resources, and training programs that equip Marketing, Sales, Customer Success, and Partner teams with compelling, value-based narratives to engage prospects and customers effectively.
• Oversee Compelling Content Strategy: Lead the creation and strategic deployment of high-impact marketing assets (e.g., white papers, case studies, demo videos, blogs) that engage target personas throughout their buyer’s journey.
• Drive Competitive & Market Intelligence: Conduct in-depth market research and competitive analysis to identify evolving trends, assess the competitive landscape, and understand customer needs. Translate these insights into actionable recommendations to inform product and marketing strategies, ensuring Posit effectively addresses customer challenges and maintains market leadership.
• Foster Cross-Functional Collaboration: Serve as a pivotal bridge between Product, Marketing, Sales, and Customer Success, ensuring seamless alignment, clear communication, and integrated strategies across all functions.
• Ensure Operational Excellence: Define and execute the Product Marketing team’s strategy, budget, and hiring plans. Establish clear goals and KPIs to measure and optimize team performance consistently.
• Lead with Clarity: Build, mentor, and inspire a world-class Product Marketing team, fostering a culture of collaboration, innovation, continuous improvement, and professional growth.

About you:

• Proven ability to collaborate and influence cross-functional teams to drive adoption of new processes and best practices across all GTM disciplines and tactics.
• Demonstrated success in gaining buy-in from senior leadership and technical teams.
• Successful history of leading product launches and executing go-to-market (GTM) strategies that drive double-digit revenue growth.
• A strong understanding of product-led growth (PLG) strategies and how to leverage them in a B2B software context.
• Expertise in GTM strategies, particularly with technology and implementation partners.
• Skilled in solution selling, storytelling, and articulating how products address real-world challenges for both technical and business audiences.
• Background in marketing products for data analytics, data science, data management, or business intelligence (highly desirable).
• Experience with open-source software and/or developer tools (highly desirable).
• Strong operational and project management abilities, adept at leading cross-functional initiatives and driving complex projects using an Agile approach
• Demonstrated success in building, leading, and mentoring high-performance product marketing teams.