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Founding Product Marketing Manager

Promptfoo • Remote • 43 days ago

Promptfoo is the leading AI security testing platform, helping 100,000+ developers build secure, reliable AI applications.

Backed by Andreessen Horowitz, we help the world’s largest enterprises adapt AI-specific pentesting techniques to their applications – providing automated red teaming, vulnerability scanning, and continuous monitoring for LLM-based systems.

The Role

We’re hiring our first Product Marketing Manager to help define our story, sharpen our GTM, and turn technical power into market clarity.

You’ll partner directly with the founders, customers, and product team to shape how Promptfoo is positioned, discovered, and adopted across both developer and enterprise buyer personas.

What You’ll Do

Positioning & Messaging (40%)

  • Define and refine messaging for different personas: security teams, developers, AI leads, and compliance stakeholders

  • Translate technical capabilities into clear customer value

  • Build compelling product narratives, website copy, and pitch assets

Go-To-Market Execution (30%)

  • Launch new products and features with crisp, differentiated messaging

  • Support sales with battlecards, case studies, and customer-facing collateral

  • Help us define and evolve our ICPs and personas

Brand & Awareness (20%)

  • Lead creative brand-building campaigns (e.g., events, partnerships, thought leadership, non-traditional plays like stunts or billboards)

  • Work with founders on CEO/founder brand amplification

  • Drive analyst/influencer relations

Growth Experiments & Demand Gen (10%)

  • Test paid and organic channels (LinkedIn, SEO, SEM, newsletter sponsorships, etc.)

  • Set up lightweight measurement and reporting infrastructure

  • Collaborate on funnel improvements and customer journeys

What We’re Looking For

Must-Haves

  • 3–6+ years in B2B SaaS product marketing with experience in cybersecurity

  • Experience working with both bottoms-up and top-down GTM motions

  • A strong strategic communicator with writing and storytelling skills

  • Comfortable in fast-paced, zero-to-one environments

  • Analytical and structured thinker with a bias toward testing and iteration

Nice-to-Haves

  • Background in developer tools or AI

  • Prior experience with Promptfoo or LLM application dev

  • Familiarity with product-led growth or developer marketing

  • Has built category-defining messaging or helped open new markets

What Makes This Role Unique

  • First PMM: You’ll define our marketing foundation and playbook from scratch

  • End-to-End Ownership: From messaging to experiments to content to launches

  • Customer Proximity: Direct exposure to top AI and security teams shaping the future of secure LLM deployment

  • Creative Freedom: Bring weird ideas. We like weird (if it works)

  • Real Impact: Help us grow from a technical favorite to a trusted, ubiquitous AI security brand

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