This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
6 years of experience in marketing working across growth marketing.
Experience using insights to inform growth strategy, roadmap, prioritization, etc.
Experience managing global cross-functional or cross-team projects.
Preferred qualifications:
Experience growing an eCommerce product, especially a subscription business.
Experience with an international B2C business.
Experience with marketing analytics, metric analysis, and measurement.
Experience developing relationships and working collaboratively with multiple cross-functional partners.
Experience working with vendor agencies to execute marketing campaigns at scale.
Excellent process and project management skills, with the ability to set goals and systematically prioritize growth initiatives.
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
The YouTube Premium Acquisition Growth & Marketing team harnesses the power of YouTube's own ecosystem to drive user acquisition, and as a Growth Marketing Lead, you will be at the forefront of this effort, primarily focused on leveraging Owned and Operated (O&O) channels, with a strong emphasis on YouTube's targeted promotion platform, Nitrate, to acquire new YouTube Premium subscribers. This is a unique opportunity to directly influence subscriber growth by mastering and optimizing YouTube's internal marketing capabilities.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google (https://careers.google.com/benefits/) .
Develop and execute a data-driven global acquisition growth strategy for YouTube Premium, with a primary focus on O&O channels like Nitrate, setting ambitious and measurable goals for subscriber volume and efficiency.
Own the end-to-end strategy and execution of YouTube Premium acquisition campaigns within Nitrate, from ideation and targeting to creative optimization and performance analysis.
Conduct quantitative analysis of O&O channel performance and user behavior to identify high-impact growth opportunities, incrementality improvement opportunities and inform strategic decisions.
Partner with regional teams (EMEA, APAC, LATAM) to drive integrated O&O Global Acquisition Strategy.
Utilize A/B testing and other experimentation methodologies within Nitrate to optimize creative, targeting, and promotional offers for improved conversion rates and cost-effectiveness.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCPEEOPost.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.