Position Summary...
What you'll do...
Join Walmart Connect and build industry-defining ad platforms that empower suppliers and sellers to connect with shoppers through high-performing advertising powered by Walmart's extensive omnichannel data.
We're looking for a Senior Technical Product Marketing Manager - APIs to lead go-to-market strategy for Walmart Connect's expanding suite of API products. In this role, you'll partner closely with Product, Engineering, and Partnership teams to drive adoption, scale technical enablement, and ensure the success of our API-first solutions for partners, developers, and advertisers.
As part of the Product Marketing team, you'll help define and execute the GTM strategy for APIs, from alpha to general availability, ensuring the right messaging, documentation, and enablement is in place for both internal teams and external developers. You'll play a critical role in helping developers understand the value of our advertising APIs, drive partner integration success, and inform product roadmaps with insights from the field.
The ideal candidate thrives in collaborative, cross-functional environments, demonstrating a proven ability to navigate and influence within matrixed organizations. They are adept at synthesizing information from multiple sources and developing actionable insights that drive strategic decision-making and support product development.
What you' ll do:
Create scalable technical marketing assets, such as API overviews, solution briefs, use-case documentation, and integration guides.
Support developer marketing and ecosystem growth initiatives, including developer portal improvements, webinars, and hackathons.
Drive go-to-market planning and execution for advertising API products, ensuring they meet the needs of technical end users.
Drive competitive analysis and market research to understand how our APIs stack up against other platforms.
Define and refine the API product adoption funnel; identify friction points and partner with teams to improve integration velocity and developer satisfaction.
Serve as a subject matter expert internally on API products and technical use cases.
What you'll bring:
5+ years of experience in product marketingStrong understanding of APIs, SDKs, developer workflows, and technical go-to-market strategies.
Familiarity with advertising technology, media measurement, and/or partner ecosystems.
Excellent written and verbal communication skills, with the ability to tailor content for both technical and business audiences.
Experience collaborating across Product, Engineering, and GTM teams in a fast-paced, matrixed environment.
Comfort with analyzing product usage data to drive insights and recommend improvements to adoption or positioning.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
? ? ?You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
?For information about PTO, see https://one.walmart.com/notices .
? ?Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
?Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
?For information about benefits and eligibility, see One.Walmart (https://bit.ly/3iOOb1J) .
?Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00
?San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
? ? ? ? ? ? ? ? ? ?Additional compensation includes annual or quarterly performance bonuses.
?Additional compensation for certain positions may also include:
? ?Stock
? ?
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of AmericaWalmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.