Description
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
The Associate Director, Marketing Activation Rural Retail leads marketing activities including, but not limited to, Key Account Managers and customer communication and alignment, marketing activation, and customer experience delivery. This position develops and integrates new processes and establishes best practices in Commercial Marketing focused on Rural Retail. The incumbent will lead strategic internal and external communication channels for the Rural Retail Segment and Accounts. This role develops and executes annual communications plan that drives alignment across the Livestock commercial business.
This role is based in Duluth, GA
Duties & Responsibilities
Partners across the business units on product communications to include product launches, product marketing programs, disease awareness, industry events and other business initiatives. Includes media/PR strategy and activities, and compelling messaging platforms and narratives that will resonate with key audiences.
Establishes content strategy and lead execution of content for CRM channels.
Owns and defines consumer data strategy and activations to support Rural Retail business goals and marketing plans.
Manages Data & Activation Plans through data collection, processing/data flow, and distribution to activate across all channels.
Leverages innovative digital and social media strategies to engage our external and internal audiences with our brands and positioning.
Maintains a strong understanding of industry trends with ability to create and adapt a flexible communications strategy.
Executes cross- functionally within Local and Global Commercial and the various species segments to identify business opportunities impacting alignment, marketing activation, and delivery of the desired customer experience.
Leads and directs strategic initiatives and established project teams.
Allocates resources and oversees change management functions necessary to successfully complete assigned projects.
Manages and develops relationships with internal stakeholders.
Works cross-functionally with IT, Brand Teams, Communications, Customer Experience and Marketing peers to share best practices and establish strong, valuable communications norms, gain support/buy in to deliver timely implementation of marketing campaigns, including digital.
Ensures messaging in commercial communications are consistent with corporate communications.
Influences Commercial Key Account Managers through effective and timely communication and activation to meet and exceed strategic marketing planning and product positioning set forth by global and local Commercial leadership.
Establishes and delivers 'customer centric' marketing priorities and key initiatives, effectively uses resources, cross-functionally collaborates, maintains species segment focus, identifies, and eliminates inefficient processes, duplicative efforts, and roadblocks, identifies innovative way of working, and effectively partners with internal stakeholders across the network.
Manages and develops relationships with agency partners and vendors to ensure excellence in delivery and a consistent approach to external communications.
Requirements
Bachelor's degree required with eight (8) years in Marketing, Communication, Marketing Communications, or related discipline, or a Master's degree with six (6) years experience in Marketing, Communication, Marketing Communications, or related discipline.
Thorough understanding of the marketing process with proven ability to support marketing initiatives.
Proficiency in Microsoft Office Suite applications.
Experience creating and managing content across multiple channels and brands.
Experience growing and managing data and activating it in digital marketing campaigns across multiple channels such as email, SMS, programmatic advertising and social paid & organic.
Experience working with Digital Tools & Marketing Technology: Understanding and experience using website analytics tools (preferably Adobe Analytics), data management platforms (DMPs) or customer data platforms (CDP) and website personalization tools (Preferably Adobe Target).
Exhibits excellent written & verbal communication, presentation, facilitation, and interpersonal skills with the ability to manage stakeholders at all levels of the organization.
Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
Ability to clearly communicate marketing needs and drive projects through to completion.
Experience working with business partners both internally and externally (agencies).
Strong interpersonal skills and demonstrated ability to develop stakeholder relationships as well as collaborate and gain buy in from them in a highly matrix-ed organization.
Entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals.
Eligibility Requirements :
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
Must be 18 years of age or older.
All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.