Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
IBM is seeking a motivated and experienced marketing professional to support the Consulting segment within the SAP, Oracle and Cybersecurity space
Your role and responsibilities
As a Consulting Field Marketing & Communication Professional, you'll build go-to-market plans in your geography/market to drive consulting signings pipeline and signings objectives based on a deep understanding of clients, partners and the local market.
The Consulting Marketer will help achieve the following objectives for the market he/she covers:
Direct the work of multi-channel plans with cross-disciplinary team members to drive demand and quantifiable results through omnichannel journeys (events, campaigns, digital, etc.) for several business lines
Grow IBM Consulting pipeline through sell-to / sell-through Strategic Partners and Alliances (specifically AWS)
Determine innovative ways to progress pipeline and work across teams to create and execute progression-oriented programs and campaigns.
Deepen engagement with client and strategic partners.
Act as the expert on client and partner audiences as well as competitors- and actively bring insights from the field back to IBM to ensure audience centricity across teams and client feedback to improve marketing execution.
Drive brand eminence and advocacy through client references, client speaking engagements and external communications.
Drive client participation in marquis geography/ market events.
Measure, analyze, and report on the impact of marketing and communications activities
Serve as the main POC to executive stakeholders for Cybersecurity and AWS, co-creating Americas marketing plans with them to drive outcomes for their businesses
Execute across multiple projects of high complexity and influence functional strategy for the Cybersecurity service line, focusing on all strategic partner ISVs and CSPs
As part of our flexible and collaborative approach, we require candidates to enjoy the hybrid experience, working in our office three times a week.
Required technical and professional expertise
Experienced in Marketing or related fields
Expertise in pipeline analysis to drive results across the marketing mix
Expertise in client and partner audiences, bringing insights from the field back to IBM
Experience in developing marketing strategy and supporting marketing execution plans
Excellent written and verbal communication skills
Preferred technical and professional experience
Experience working with IBM Strategic Partners and Alliances and co-marketing
Cybersecurity experience
Field marketing experience
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.