Associate Brand Manager

An Associate Brand Manager position in Woodinville, WA is available at Ste. Michelle Wine Estates (SMWE). This role will be supporting in the development of the annual marketing plan and working cross collaboratively on project management with winemaking, sales, communications and creative services. This is a full-time salaried role requiring a hybrid schedule with up to 3 days a week in office.

Ste. Michelle Wine Estates is the largest wine company in the Pacific Northwest, and among the largest premium wine companies in the U.S, with roots dating back to 1933. Throughout our 90+ year history, what has remained constant is our unwavering commitment to quality, service to our customers, and connection with our community. We are proud that our award-winning wines farmed in Oregon and Washington are an expression of all the best things about the Pacific Northwest - the spirit of people, the abundance of the land, and the excellence-driven culture. Our distinctive portfolio of wines, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Erath, A to Z Wineworks, REX HILL, Intrinsic, Liquid Light, Northstar, and Spring Valley Vineyard, are enjoyed across the U.S. and distributed in over 100 countries.

Associate Brand Manager job responsibilities include:

• Support the development and execution of annual marketing plans and long-term brand plans for 14 Hands and Liquid Light, by leveraging consumer, category, and market insights to drive brand growth.


• Translate consumer trade insights into actionable brand strategies that strengthen brand positioning and deliver on business goals.


• Monitor brand performance using sales data, depletion trends, and competitive analysis to identify growth opportunities.


• Support the development of internal presentations and business updates for senior leadership, synthesizing key insights into clear recommendations.


• Manage day-to-day execution of brand initiatives and projects, ensuring timelines, budgets, and deliverables are met.


• Own brand budget management, including reconciliation and managing vendor relationships.


• Collaborate with cross-functional partners - including customer marketing, communications, insights, winemaking, and sales - to drive creativity and foster an inclusive environment that brings brand initiatives to life.


• Coordinate with external agency partners - including creative, media, and event agencies - to ensure consistent brand messaging and visual identity across all touchpoints

Position Requirements:

• Degree in Marketing or related field (or equivalent work experience) required.


• 3+ years Business to Consumer marketing experience, beverage-alcohol or consumer packaged goods experience strongly preferred.


• Familiarity with 3rd-party syndicated data, such as AC Nielsen, IRI, Numerator, MRI, Simmons, etc.


• Advanced proficiency with MS Office, especially Excel and PowerPoint


• Ability to meet hybrid schedule requirements


• History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

Your Compensation:

$83,374 - $108,319/yr. based upon relevant experience.

At Ste. Michelle Wine Estates we believe in paying our employees equal pay for equal work. Individual offers are made dependent upon a candidate's prior experience and education level as it pertains to the role.

Benefits of working with Ste. Michelle Wine Estates:

Our Total Rewards programs are designed to attract, motivate, and retain talented, curious people with a passion for innovation, collaboration, continuous improvement, and growth. We offer leading programs that inspire and reward superior performance and foster an inclusive, diverse, and healthy workforce.

• Health Care Coverage including medical, dental, vision & prescription - eligible on date of hire for full-time employees


• Paid Vacation & Holidays


• 401(k) with Employer Match


• Employee Wine Discounts

Culture at Ste. Michelle:

• We Challenge: We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.


• We Care: We put people first - our team, our consumers, our customers, our communities.


• We Collaborate: We believe there is nothing we can't accomplish - together - and we believe lifting up those around us is essential to achieving both individual and collective success.

Need assistance with the application process? Click here to review step by step instructions available in English or Spanish.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster.

Ste. Michelle Wine Estates participates in E-Verify. E-Verify is a United States Department of Homeland Security website that allows businesses to determine the eligibility of their employees to work in the United States. Please visit the following website for additional information: https://www.e-verify.gov/about-e-verify/what-is-e-verify