Fairfax, VA, Position Title: Associate Director of Marketing
FLSA Status: Exempt
Employment Status: Full Time
Reports to Title: VP of Marketing and Communications
Reports to Name: Jennifer Johnson
Department: Marketing & Communications
Worksite: Eligible for telework 3x days/week
POSITION SUMMARY
The Associate Director of Marketing is responsible for the strategic development and implementation of integrated marketing campaigns for NPMA’s membership, meetings, and services. This role will collaborate with cross-functional teams to advance NPMA’s marketing initiatives, with particular emphasis on marketing 10+ events each year, including PestWorld, NPMA’s flagship event with approximately 4,000 attendees. The Associate Director will develop strategic plans to increase member awareness and engagement, collaborate with department staff and internal clients, and work in partnership with the membership team and other programmatic areas (including certification, technical resources, and workforce development). The Associate Director will collaborate closely with the VP of Marketing and Communications to align marketing efforts with the association’s strategic goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Planning & Collaboration
Develop and execute comprehensive marketing strategies and promotional campaigns
Work collaboratively with marketing team members and other departments to ensure successful implementation of marketing initiatives
Collaborate with cross-functional teams to ensure alignment of marketing initiatives with organizational goals
Event & Program Marketing
Lead the strategic marketing for NPMA’s 10+ annual events, with primary responsibility for PestWorld (4,000 attendees) and other major conferences
Develop comprehensive marketing plans with timelines, audience segmentation, and multi-channel promotion strategies for all events
Create and manage event-specific campaigns that drive registration, sponsorship, and exhibitor participation
Collaborate with the meetings team to ensure marketing materials accurately represent event content and value
Analyze past event performance data to refine marketing strategies and improve attendance and engagement
Marketing Implementation
Oversee the development and execution of marketing campaigns across multiple channels (email, social media, print, digital)
Develop sophisticated audience segmentation strategies to target communications effectively
Create and implement methods for tracking and evaluating success and impact of marketing strategies
Assist VP in the management and optimization of the marketing budget, ensuring efficient allocation of resources
Establish and track key performance indicators (KPIs) for all marketing initiatives
Content Development & Brand Management
Oversee the creation of high-quality, strategic content for newsletters, emails, print collateral, and social media
Ensure brand consistency across all marketing materials and communications
Work with external vendors and partners to execute marketing initiatives as needed
Collaborative Program Support
Work in partnership with the Membership Department on member recruitment, engagement, and retention campaigns
Additional duties may include supporting certification programs, technical resources, and workforce development initiatives through targeted marketing strategies
Serve as community manager for members-only community website, including monitoring forum discussions
Support NPMA Committees and Interest Groups as needed
Analyze engagement metrics across program areas and offer marketing recommendations to improve participation
QUALIFICATIONS/SKILLS
Education & Experience
Bachelor’s degree in Marketing, Communications, or related discipline required; advanced degree preferred
Minimum of seven (7) years experience in marketing, communications, or related field
Trade association experience strongly preferred
Demonstrated success in marketing events, particularly conferences or large-scale industry events
Proven track record developing and implementing strategic marketing campaigns that drive engagement
Experience working collaboratively across departments and with diverse internal clients
Technical Skills
Advanced proficiency in Microsoft Office programs (Word, Excel, PowerPoint) and web applications
Experience with content management systems required, Umbraco preferred
Experience with marketing automation systems required, Hubspot preferred
Experience with association management systems required, Aptify preferred
Knowledge of digital marketing platforms, SEO, and social media management preferred
Adobe Creative Suite knowledge preferred
Experience with project management tools, Airtable preferred
Data analysis skills and experience working with marketing metrics and KPIs
Professional Skills
Excellent collaborative skills with ability to work effectively with internal clients and department staff
Exceptional written and verbal communication skills, with the ability to create compelling content
Strong project management skills with the ability to handle multiple high-priority projects simultaneously
Strategic thinking and problem-solving capabilities
Creative and innovative approach to marketing challenges
Strong initiative and results-oriented mindset
Ability to work across departments to achieve organizational goals while respecting departmental expertise and boundaries
ABOUT NPMA
NPMA’s shared core values describe our essence and guide our actions. Our values are part of our DNA. They guide the way we work with our members, partners and with each other. Through integrity, passion, life balance, teamwork, and collaboration, all while having fun, we will continue to create a vibrant culture where ideas can blossom, people can thrive and success can flourish.
NPMA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
Source ⇲