Associate Director, Product Marketing (Uniformed Services)

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our careers page.

The Role in Brief:

Associate Director, Product Marketing (Uniformed Services)

EAB is looking for a talented, driven, and entrepreneurial marketer to lead product marketing for uniformed services recruitment partnerships. EAB is helping to recruit the nation's next generation of service members for local, state, and national roles in the armed forces.

The ideal candidate will play an important role in shaping the go-to-market strategy for a fast-growing product. They will work closely with sellers at all stages of the funnel, developing both high-impact brand awareness content and highly customized sales proposals that close deals. This role is an opportunity help define market positioning and value proposition. We are looking for someone with talent, initiative, vision, and an ability to execute.

Product marketers at EAB develop content and strategies to increase brand awareness, drive demand and sales, and support partner success. This includes developing thought leadership content such as insight papers, blog posts, infographics, videos, and webinar decks as well as sales enablement collateral such as one-pagers, sales decks, proposals, and urgency documents.

In addition to a passion for writing, a love for big ideas, and a graphical eye, to be successful in the role, one must have excellent collaboration and project management skills. If you are an innovative marketer, a content enthusiast, and a team player who thrives in a cross-functional, entrepreneurial environment, then this may be the perfect job for you!

This hire may be based in Washington, DC; Richmond, VA; or open to remote work within the continental United States.

Primary Responsibilities:

• Shaping Marketing Strategy




• Inflect sales and renewals by contributing to compelling marketing plans based on a deep understanding of buyer journeys and personas; develop creative solutions to challenges facing commercial teams.


• Create compelling, personalized, and persuasive proposals while building the infrastructure to support sales enablement at scale.


• Prioritize project queue to support short-term sales objectives while driving long-term strategic projects forward.


• Develop insights into the armed forces market through market research and competitive analysis and disseminates it to relevant teams to inform strategy.




• Creating Content




• Write, produce, and edit content that could include blog posts, case studies, proposals, insight papers, webinars, infographics, video testimonials, executive briefings, reference webinars, sales decks, scripts, brochures, executive summaries, website content, furthering tools, urgency documents, and other collateral.


• Develop and maintain a content library to ensure accuracy and freshness while managing a content calendar to prioritize and plan for future content needs.


• Partner with cross-functional teams, including sales, marketing, product, legal, infosec, etc. to create highly technical and accurate content in response to customer requirements.


• Interpret complex issues and present them effectively; adapt style, tone, and word choice to various media.


• Proactively edit existing collateral and/or scripting to reflect latest market intelligence.


• Achieve high standards of quality, productivity, and timeliness.

Basic Qualifications:

• Bachelor's degree


• 5 - 6+ years professional experience in product marketing, content strategy, research, writing, or sales enablement role.


• Able to clearly and precisely express complex ideas in written and graphical form; skilled at adapting language, format, and style for various media and audiences.


• Able to take ownership and drive projects from beginning to end, working with multiple groups effectively and on multiple projects concurrently.


• Proficient with MS Office products (Word, Excel, PowerPoint).


• Intellectually curious, independent, quick study, creative, attentive to detail, self-motivated, adaptable, and collaborative.

Ideal Qualifications:

• Master's degree in business, marketing, or communications.


• Knowledge of and/or experience with the armed forces.


• Experience in a marketing, proposal, or related role with a government contractor.


• Experience working in a team environment, as well as independently and autonomously.


• Proven ability to communicate effectively with senior executives in both oral and written formats.


• Demonstrated experience in managing projects and meeting deadlines.


• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $75,000 - $100,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.