Overview of the role
Williams-Sonoma, Inc. is looking for an Associate Email Marketing Manager for the Pottery Barn brand! This person will support the Sr. Marketing Manager in developing, evaluating, and executing email marketing plans to increase incremental profit for the Pottery Barn brand through online initiatives.
Responsibilities
- Participate in the planning and development of Batch & Blast email marketing programs
- Own briefing for all B&B emails
- Assist with B&B calendar planning
- Own tracking creative feedback in key milestone meetings
- Approve all B&B creative, ensuring all feedback is captured before development
- Be a “second set of eyes” for B&B QA of HTML approvals, subject lines, and staging
- Work closely with email coordinator to ensure email tagging and linking is accurately executed
- Daily and weekly reporting of B&B emails and SMS, capturing optimizations for future campaigns based on performance
- Suggest and execute email optimizations based on business needs, trends, and competitive analysis
- Work with cross-functional partners on the creative team to brief and review emails, ensuring all email KPIs are met
- Partner with the CRM team on personalization and segmentation strategies and ensure seamless launch and execution of all emails
- Assist with cross-channel marketing programs as needed
- Analyze competitive marketplace and follow online advertising and email trends
- Miscellaneous reporting and measurement
Criteria
- B.A. in Marketing, Business, or a related field
- 3-5 years in Online Marketing, Retail, Database Marketing, or Online Media Planning
- Experience working well cross-functionally
- Skilled in Microsoft Excel and Outlook
- Strong communication and presentation skills
- Experience with web analytics systems and email service providers preferred
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored, and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
- A generous discount on all Williams-Sonoma, Inc. brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial, and emotional health
Your Journey in Continued Learning
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops and learning programs
- Speaker series
WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $71,400 - $83,850. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.