Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diverse perspectives and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.
Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fast Company Most Innovative Companies, Fortune Best Workplaces in Technology, and PEOPLE’s Companies that Care. Lucid’s solutions are used by more than 100 million users across the globe, making Lucid the most used visual collaboration platform by the Fortune 500. Our customers include Google, GE, and NBC Universal, and we partner with leaders such as Google, Atlassian, and Microsoft.
Lucid has an exciting opportunity for a talented individual to join our Marketing Operations function. The Marketing Operations team partners with Marketing and Sales to maximize campaign execution, improves business processes, manages our technology ecosystem, and advises on data practices across the Lead to Opportunity funnel. We’re looking for an Associate Manager who can help us support our go to market strategy by scaling and optimizing our Marketing Campaign and support our technology ecosystem to accelerate revenue with predictable performance.
Responsibilities:
Campaign Operations
- Support our Sales and Marketing teams by leading the end-to-end execution of Campaign Operations at Lucid across various channels, including live events, webinars, paid media, gifting, and more.
- Act as the primary point of contact for campaign related requests and execution support, partnering with stakeholders to refine processes and develop solutions.
- Ensure timely and high-quality delivery of campaigns that align with business goals and deliver measurable results.
- Optimize performance of campaigns by testing, monitoring and working with stakeholders on refining key campaign elements as a result (messaging, audience, channels, etc).
- Build and maintain flexible program templates and repeatable processes that enable scale and consistency across campaigns.
- Develop and maintain dashboards and reporting to provide real-time, accurate insights into key performance indicators (KPIs) such as conversion rates, engagement, pipeline, ARR and ROI.
- Establish and maintain data governance practices to ensure data accuracy, integrity and consistency across systems.
- Continuously assess campaign processes in order to streamline campaign execution and reporting – identify bottlenecks and pain points and recommend improvements to drive efficiency and scalability.
- Audit current systems in the Campaign Operations processes to identify opportunities to apply best practices in those systems.
Platform Operations
- Support the management and optimization of our Sales and Marketing technology stack, including tools such as Sendoso, MadKudu, Qualified, Demandbase, Clari, Salesloft, ZoomInfo and others.
- Help maintain the Marketo <> Salesforce integration as it relates to our Sales and Marketing campaigns, ensuring accurate data transformation and sync between platforms.
- Collaborate with Business Systems and Revenue Operations teams to ensure scalable processes within Salesforce and Marketo as your core Campaign Operations platforms.
- Maintain and enhance automation within our systems to support effective lead management, data standardization and hygiene.
- Maintain clear and comprehensive documentation of system architecture and processes as it relates to our Sales and Marketing campaigns.
- Provide training and support to ensure effective use of platforms by Marketing and Sales users.
- Collaborate on system policies governing our Sales and Marketing technology stack ensuring compliance with data and privacy regulations.
- Support the evaluation of new technology and identify platforms that have the potential to improve campaign and platform effectiveness.
Requirements:
- 2+ years in Marketing Operations or a related field, ideally in a product-led organization and/or B2B demand generation-focused environment.
- Hands-on experience with marketing automation platforms (Marketo) and CRMs (Salesforce) with demonstrated understanding of how data can flow between these platforms and how to ensure clean data handoff between Marketing and Sales.
- Proven ability to manage campaign workflows from intake to execution with a high degree of attention to detail for process.
- Proven collaborator with the ability to work effectively amongst cross-functional teams.
- Strong written and verbal communication skills and ability to convey technical requirements and concepts to non-technical audiences.
- Comfortable working in a fast-paced and dynamic environment with the ability to prioritize, manage timelines, and deliver on multiple initiatives simultaneously.
- Process-driven mindset with a passion for improving operational efficiency and campaign scalability.
- Resourceful and adaptable, with a track record of solving problems and learning new systems or tools quickly.
Preferred Qualifications:
- Familiarity with campaign performance reporting and KPI tracking best practices.
- Working knowledge of tools such as Marketo, Salesforce, Sendoso, MadKudu, Qualified, Demandbase, Clari, Salesloft, ZoomInfo and others with the ability to learn and support these platforms.
- Exposure to multiple go-to-market motions: enterprise sales, account-based marketing (ABM), Demand Generation, etc.
#LI-MK1