Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
This position has a deep focus on Data Management principles and practices. Candidates are expected to be comfortable gathering and analyzing large amounts of data as a core driver of delivering data products. You will serve as a primary contact to internal stakeholders around managing and enhancing digital measurement implementations. You will drive consumer privacy and data governance practices on a global platform, and be responsible for the delivery of reporting and analytics solutions that will have a strategic impact on media practices and product decision-making in the entire Live Nation Marketing & Data division.
A successful candidate will be experienced with troubleshooting Google Analytics implementations as well as have a solid understanding of how data is expected to land in BigQuery. You will drive strategic efforts to emphasize the continuous improvement of web and app signals collection and ongoing implementation of Data Governance principles and your independent contributions will be made in the form of participation in vendor beta programs, executing technical proof-of-concepts, and delivering post-experimentation analysis. You will be the subject expert for digital analytics and marketing data collection from our ticketing marketplaces on Web and Apps.
This position requires someone with strong concepts of digital marketing and eCommerce, and will be a good match for all those with a high degree of intellectual curiosity and a passion for data-driven decision making. People holding client-facing roles in Analytics Consulting or Digital Media/Marketing Agencies who are looking to shift into Product Management are encouraged to apply.
If you are motivated by driving value to the business, hold yourself to a high standard, are meticulously detailed, can work and learn independently, are tenacious in chasing down the people who can help get a problem solved, and love working collaboratively – with no ego – for the betterment of a team, please apply today!
WHAT THIS ROLE WILL DO
Stakeholder Collaboration: Understand the live entertainment landscape and marketing processes to interpret stakeholder needs; socialize products, gain consensus, and demo prototypes.
Feature Delivery: Drive the development and execution of enhancements and features across the Analytics Platform technology stack.
Product Management: Author product requirements, user stories, specifications, workflow diagrams, and documentation for Analytics products.
Communication & Documentation: Collaborate with product development and technical teams to deliver user-friendly guides, training materials, and documentation for the product suite.
Analytics Troubleshooting & Reporting: Support Google Analytics stakeholders through support request queue; conduct data audits and error replication, present data findings to non-technical stakeholders, and provide actionable insights.
Thought Leadership: Provide expertise in digital marketing, analytics data capture technologies, attribution, and reporting; research and implement new digital advertising technologies.
Compliance & Standards: Oversee updates to consent and compliance platforms (e.g., OneTrust) and work on best practices across web/app platforms.
WHAT THIS PERSON WILL BRING - TECHNICAL SKILLS
Ideal candidate will have a minimum of 3+ years professional experience working with stakeholders of Google Analytics and Digital Marketing Media platforms.
Proven track record of fulfilling Project Delivery or Product Management roles in a digital marketing or media environment.
Issue tracking, roadmaps, and general project management experience with JIRA or similar tools such as Basecamp, Asana, or Wrike.
Composition and revisioning of project assets such as documentation, presentations, diagrams.
Understanding of or experience in the ticketing and/or live event industry a plus.
5+ years of relevant, progressive experience. Bachelor's Degree (preferably in STEM or Business) is a plus but not required.
Superb technical communication skills to effectively convey insights and recommendations to stakeholders at all levels.
Comprehensive experience performing advanced Google Analytics reporting, including creating and customizing dashboards and reports.
Proficiency in Google Analytics product administration and configuration, particularly in Cross Domain and Ecommerce scenarios.
Expertise in creating custom dimensions, metrics, and event tracking to capture unique data points.
Technical troubleshooting of Google Analytics via Javascript tags, data layer code, and network requests.
Experience with Google Tag Manager for understanding tag implementation and management.
Strong analytical and problem-solving skills to identify trends, patterns, and opportunities supported with data.
Highly capable in the independent retrieval, assembly, and manipulation of analytics data sets.
Advanced command of Excel and alternative dashboard/analytical toolkits (Domo, Looker Studio, Tableau etc.).
Working knowledge of data privacy regulations, such as GDPR and CCPA, and their impact on Google Analytics Consent Mode data collection and reporting.
WHAT THIS PERSON WILL BRING - BEHAVIORAL COMPETENCIES
Proficient in executive-level communication and presentations.
Strong sense of organization to see objectives to completion; experience in influencing team and cross-functional partners through data-driven proposals and presentations.
Capable of managing multiple projects simultaneously and handling shifting priorities.
Team-oriented and collaborative while also able to work independently.
Flexible with working arrangements that blend in-person and remote collaboration across multiple geographic locations.
Meticulous about quality and detail-oriented view of delivered work products.
Creative thinker with an ability to learn new things, assess problems, and identify proactive solutions quickly.
Comfortable leading change and getting things done.
Patient and diligent troubleshooting skills, unwilling to let go of a problem until it is solved.
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
- HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).
- YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.
- WEALTH: 401(k) program with company match, stock reimbursement program.
- FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.
- CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
- OTHERS: Volunteer time off, crowdfunding match.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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The expected compensation for this position is:
$88,000.00 USD - $110,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.