We're looking for an experienced Brand Marketing Manager to join our growing creator marketing team, and support our global creators. As a Brand Marketing Manager for Creators, you will play a key role in amplifying our brand vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you’ll conceptualize engaging campaigns, programs and activations that keep our brand exciting and tapped into youth trends, plus loved by our creator audience and communities - inspiring massive earned media and creator action.
Brand Marketing Manager, Creators Responsibilities
- Define and lead end-to-end development of marketing programs and go-to-market strategy for creator marketing programs that meet our short and long-term business goals.
- Keep the pulse on creator, industry and cultural evolutions to identify opportunities for the brand to create resonant brand work and build relationships with our creator audience.
- Develop strategic creative briefs that align to the business objectives, brand strategy and goals.
- Manage and brief agency partners and enable them to execute their very best work.
- Drive alignment and partner closely with cross-functional teams (media, comms, creative, product marketing, consumer marketing, partnerships) to identify opportunities and deliver integrated programs.
- Develop and share channel marketing best practices, plus bring continuous innovation to creator touchpoints.
- Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
Minimum Qualifications
- 10+ years of experience in brand management or brand marketing role.
- Experience executing creator or consumer-facing integrated campaigns and long-term brand building through a diverse media mix.
- Experience in leading and working in matrixed teams and organizations.
- Experience leading and working with a roster of high-performing creative and media agencies.
- Proven track record of influencing effectively cross-functionally across all levels of management.
- Knowledge of creators or youth audiences, with a demonstrated experience utilizing audience research and data to drive actionable insights that inform marketing strategy and improve the audience experience.
Preferred Qualifications
- Experience in building brands that have a role in youth or creator trends or that involved creators and public figures.
- Experience working in a fast-paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long-term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.