Dutch Pet is on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents by connecting them virtually with vets across the county.
We are excited about tackling the hard problems in an effort to help every dog and cat live their happiest possible life. As the only veterinary telemedicine service that can write prescriptions for our customers virtually, we’re uniquely positioned to actually solve the issues of our customers. A recent customer review put it best “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds”.
We have world class investors in Forerunner Ventures, Eclipse Venture Capital, and Bling Capital. We have an experienced team who have built successful startups from the ground up (Hims, Plushcare, Nasty Gal) as well as helped grow successful enterprises (TripAdvisor, Walmart). Dutch has recently been featured in TechCrunch, Forbes, Wired, and Modern Retail.
The Role:
Dutch is seeking an experienced Business Development Manager to lead, grow, and optimize our affiliate, referral, and partnership efforts. This role will be responsible for expanding our affiliate partnerships, lowering our customer acquisition cost (CAC), and driving incremental revenue. You’ll manage all aspects of the affiliate program from developing the strategy, recruitment, partner expansion, performance optimization and reporting.
Key Responsibilities:
- Own and scale the affiliate and referral marketing program to achieve aggressive acquisition goals.
- Develop and implement strategies to optimize the affiliate channel performance and lower CAC.
- Proactively identify, recruit, and onboard new high-value affiliates and partners.
- Build and maintain strong relationships with affiliate and referral partners to drive loyalty and performance.
- Collaborate closely with the broader marketing and product teams to align affiliate efforts with company goals.
- Negotiate and structure affiliate and referral agreements that align with business objectives and CAC goals
- Track, analyze, and report on affiliate performance metrics; provide actionable insights for ongoing optimization.
- Identify and secure opportunities for new partnership models, co-marketing campaigns, and strategic collaborations.
- Manage the affiliate program budget, including payouts, promotions, and incentives.
- Ensure Dutch targets high quality affiliates and referral partners with high return vs coupon expansion
Qualifications:
- 3-5+ years of business development partnership or affiliate experience
- Proven success in scaling and optimizing affiliate programs with measurable results in reducing CAC and increasing incremental conversions
- Ability to scale current program while developing and expanding direct affiliate deals to increase new members and revenue for the business
- Strong negotiation, relationship-building, and communication skills with the ability to roll up your sleeves to get the job done.
- Data-driven mindset with expertise in affiliate tracking platforms (e.g., Impact, ShareASale, PartnerStack) and analytics tools to be able to show the impact of the program.
- Strategic thinker with the ability to execute tactically and reach the correct person.
- Highly organized, self-motivated, and comfortable working in a fast-paced, agile environment.
- Passion for pets a plus!
Nice to Have:
- Familiarity with influencer marketing, referral programs, or other partnership models.
Benefits:
- Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office and all other days remote
- Competitive compensation
- Flexible PTO
- Health, Dental and Vision Insurance
Dutch Guiding Principles:
- Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
- Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
- Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
- Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.