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Description
About Winship Cancer Institute of Emory University
Dedicated to discovering cures for cancer and inspiring hope, Winship Cancer Institute of Emory University is Georgia's only National Cancer Institute-designated Comprehensive Cancer Center, a prestigious distinction given to the top tier of cancer centers nationwide for making breakthroughs against cancer. Winship is researching, developing, teaching, and providing novel and highly effective ways to prevent, detect, diagnose, treat, and survive cancer. Cancer care at Winship includes leading cancer specialists collaborating across disciplines to tailor treatment plans to each patient's needs and type of cancer; innovative therapies and clinical trials; comprehensive patient and family support services; and a personalized care experience aimed at easing the burden of cancer.?Winship is Where Science Becomes Hope®. For more information, visit winshipcancer.emory.edu.
Winship is seeking qualified candidates for the Chief Marketing and Communications Officer position. Position details are as follows:
JOB DESCRIPTION:
Chief Marketing & Communications Officer (CMCO) for the Winship Cancer Institute serves as a senior leader responsible for driving a unified, strategic marketing and communications vision that elevates Winship's reputation, increases clinical volumes, advances research prominence, and fuels philanthropic support.
Reporting to the Chief Administrative Officer of Winship and Emory Healthcare's Chief Marketing Officer, with a dotted line to the Senior VP for Cancer Service Line Operations, the CMCO is both a key member of Winship's senior leadership team and a vital collaborator with the Chief Marketing & Communications Officer for Emory Healthcare.
Leads the development and execution of integrated marketing, branding, communications, and digital strategies across all audiences - patients, referring providers, researchers, donors, and the general public - spanning local, regional, national, and global spheres.
CMCO ensures alignment with enterprise-wide priorities and is accountable for results that drive institutional reputation, patient acquisition, physician engagement, research visibility, network development, and donor cultivation.
Strategic Marketing LeadershipDesigns and implements data-informed marketing strategies to increase patient volumes, grows market share, and strengthens Winship's brand equity within and beyond Georgia.
Translates enterprise strategic plans and cancer center business objectives into measurable marketing initiatives across B2C and B2B audiences.
Partners with Emory Healthcare Marketing, University Communications, Strategic Planning, Access, Development, and Network Integration to coordinate messaging and maximize marketing ROI.
Brand Stewardship & Reputation Management - Champions a bold, differentiated Winship brand aligned with Emory's brand architecture, drive consistency, authenticity, and relevance across all touchpoints.
Elevates Winship's visibility and rankings by amplifying research breakthroughs, clinical innovations, and patient stories through national media, digital campaigns, and thought leadership.
Digital & Data-Driven Engagement - Leads omnichannel marketing including CRM, PRM, digital advertising, website optimization, and social media; oversee audience segmentation and engagement across platforms.
Optimizes customer journeys through data analytics, EMR integration, and performance dashboards to enhance conversion and loyalty.
Internal & External Communications - Develops internal communication strategies that shape culture, align teams, and build a cohesive brand experience across care sites.
Oversees executive communications, crisis response, event strategy, and reputation risk management.
Serves as a strategic advisor and speechwriter for Winship leadership; ensure readiness for media opportunities and public appearances.
Research & Academic Integration - Collaborates with research leadership to position scientific discovery, clinical trials, and academic excellence as key pillars of the Winship brand.
Enhances trans-institutional research communications by linking Emory's schools, departments, and cancer-related initiatives.
Philanthropy & Government Relations - Partners with Development to craft compelling donor communications and steward philanthropic storytelling that reflects impact and mission alignment.
Guides communications in support of government affairs, strategic partnerships, and advocacy efforts.
Affiliate & Network Marketing - Strengthens Winship's regional footprint through strategic marketing support for affiliate institutions and network practices; ensure brand integrity across co-marketing efforts.
Leadership & Talent Development - Inspires, coaches, and leads a high-performing, collaborative marketing and communications team committed to innovation, excellence, and impact.
Builds a culture of accountability and performance with clear KPIs and outcome-based measurement.
MINIMUM QUALIFICATIONS:
Bachelor's degree in marketing, communications, business, or related field; master's degree preferred.
Minimum 15 years of progressive leadership in healthcare marketing, ideally within an NCI-designated comprehensive cancer center or academic medical center.
Demonstrated success in leading enterprise-wide marketing strategies, driving clinical volumes, and enhancing brand reputation.
Deep knowledge of oncology, cancer research, and emerging care models.
Expertise in digital marketing, CRM/PRM platforms, media relations, data analytics, and marketing performance measurement.
Exceptional communication, executive presence, and strategic thinking in a matrixed environment.
Additional Details
Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.
Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.
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Job Number 148101
Job Type Regular Full-Time
Division Exec.V.P. for Health Affairs
Department Winship Cancer Institute
Job Category Marketing and Communications
Campus Location (For Posting) : Location US-GA-Atlanta
Location : Name Tufts House
Remote Work Classification Primarily On Campus
Health and Safety Information Not Applicable