TITLE: Conservatory Marketing Manager
REPORTS TO: Conservatory Manager
STATUS: Full-Time Exempt + Benefits
SALARY: $75,000 - $80,000
START DATE: May 31 st , 2025 (Negotiable)
ABOUT AMERICAN CONSERVATORY THEATER
American Conservatory Theater is an essential gathering place that brings artists and communities together to inspire and provoke. Under the leadership of Artistic Director Pam MacKinnon and Executive Director Jennifer Bielstein, A.C.T.’s mission is to engage the spirit of the San Francisco Bay Area, activate stories that resonate, promote a diversity of voices and points of view, and empower theater makers and audiences to celebrate liveness. A.C.T. values inclusion, transformational learning, participation, and rigorous fun. A.C.T . is a Tony Award–winning nonprofit theater serving almost 200,000 people in the San Francisco Bay Area annually through theater, training, and education and community programs.
ABOUT THE CONSERVATORY
A.C.T.’s Conservatory envisions being a hub for theater education and training that inspires and shapes the passions of live theater for all. Each program offers different perspectives on theater and the craft of acting, with a variety of learning progressions for actors who wish to build a long-term relationship with their artistry and with A.C.T.
A.C.T.’s Conservatory department operates five core programs bringing theater-focused training to students of all age ranges and experiences; Studio A.C.T., Young Conservatory, San Francisco Semester, Summer Training Congress, and A.C.T.@Work. We have four support programs including our library, alumni relations, registrar, and recruitment workshops.
POSITION AND PROGRAM PURPOSE
The Conservatory Marketing Manager works within A.C.T.’s Marketing and Conservatory departments to develop and execute the strategy, promotion, marketing, and outreach for all Conservatory programs. While this position directly reports to Conservatory, it will sit in regularly scheduled Conservatory and Marketing administrative staff meetings. This position will access Marketing creative tools, and work with Marketing’s leadership to assign projects to other Marketing staff members. This position supervises junior staff members in the Conservatory. This position requires both strategic and creative thinking. This position requires building and rebuilding internal infrastructure and may sometimes feel like a start-up.
RESPONSIBILITIES: (please note, this list is not exhaustive, but rather a representation of job duties)
- In collaboration with the Director of the Conservatory, Conservatory Manager, and conservatory program directors (Studio A.C.T. Director, Young Conservatory Director, Summer Training Congress Director, San Francisco Semester Director), annually evaluate marketing resources and program revenue history to establish participation and revenue goals for each program.
- In collaboration with A.C.T.’s Marketing department; create, manage, and execute strategic marketing and communication plans to meet Conservatory programs’ needs to achieve participation and revenue goals.
- With the Conservatory Manager and Deputy Director of Marketing, manage the Conservatory marketing budget to achieve revenue goals and regulate expenses.
- Utilize internal and external research, evaluation, and metrics to maximize the effectiveness of marketing expenditures and priorities.
- Evaluate and update Conservatory website structure and content, balancing program directors’ visions and operational information with marketing goals.
- In collaboration with Marketing, oversee the creation and distribution of physical marketing collateral (brochures, posters, mailers, stickers, etc.)
- Manage Conservatory’s advertisement and media buys.
- Be familiar with Conservatory’s structure, programs, and productions; both in execution and the student population it serves.
- Keep a pulse on marketing trends regarding education, training, classes, and academics.
- Collaborate with Marketing to reinforce the mission and branding of all conservatory marketing and public-faced collateral.
- Represent Conservatory marketing needs in Marketing meetings and in general and mainstage materials and publications.
- Oversee the growth and maintenance of distribution lists for Conservatory mail and email marketing purposes.
- Oversee the growth and maintenance of Conservatory’s social media presence in both Conservatory and general A.C.T.’s social media accounts.
- Oversee the promotion and follow-up of Conservatory’s recruitment program; including the outreach strategy and follow-up plan with potential students. Collaborate with the Conservatory Manager in recruitment workshop delivery. Potentially serve as a recruiter.
- Develop and manage external marketing partnerships to promote program and production attendance and awareness.
- Project manage and provide feedback to the video and design team in the creation of all Conservatory marketing visual and video collateral.
- Collect and manage the Conservatory’s library archive of digital assets, including photos and video of classes, interviews, and productions.
- Supervise and mentor junior staff towards professional growth and producing goal-oriented results, including the Conservatory Outreach Assistant, and Student Associates.
- Work with the C.T.@Work Sales and Outreach Manager to cross promote between A.C.T.@Work and other Conservatory and A.C.T. programs.
- Other duties as necessary to achieve goals and as assigned by the Director of the Conservatory, Conservatory Manager, or Deputy Director of Marketing.
Qualifications & Qualities:
REQUIRED EXPERIENCE:
- Foundational experience in coordinating and executing operational plans.
- Foundational experience in copywriting, editing, and proofing.
- Foundational experience in utilizing social media platforms for marketing and public relation purposes.
- Moderate experience in a management position, with data analysis, budgeting, strategic planning, and reporting duties.
- Moderate creative experience in strategic planning and artistic aesthetic, both mainstream and out-of-the box thinking.
- Moderate to advanced experience working and collaborating in an administrative setting, working with multiple departments/partnerships.
- Foundational experience working with all levels of staff in an organization.
- Foundational experience incorporating Equity, Diversity, and Inclusion values into a marketing strategic plan.
- Demonstrated passion for the value of training and skills building through theater tools.
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.
PREFERRED EXPERIENCE:
- Foundational experience in customer service and/or sales.
- Foundational experience as a supervisor or mentor.
- Foundational experience marketing to different communities simultaneously; (artists, hobbies, parents, and corporations.)
- Foundational experience working with design and editing programs, such as Canva, Clipchamp or Adobe Creative Suite.
- Foundational experience working with external stakeholders; from patrons to the Board of Directors.
- Moderate experience working with CRM programs; specifically, Tessitura or Submittable.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Strong reading, writing, and communication skills.
- Strong interpersonal/EQ skills, including negotiation and diplomacy.
- Strong ability to both problem-solve, as well as recognize the need for assistance.
- Thorough working knowledge of Microsoft Suite (Outlook, Word, Power Point, Excel).
- General knowledge of marketing and communications vocabulary and strategic concepts.
- Demonstrated skill in understanding of cultural differences.
- Thorough knowledge of performing arts-based production, training, and artistry process.
- General ability to cultivate and develop inclusive and equitable working relationships with A.C.T. colleagues and stakeholders.
- Thorough forward-thinking organization skills.
- Open communicator, with a growing self-awareness on articulating needs, and monitoring expectations.
- Displayed alignment with A.C.T.’s Mission, Values and commitment to Equity, Diversity, and Inclusion.
- Preferred – Basic knowledge of the national market for advanced actor training.
- Preferred – Basic knowledge of the Bay Area market for in-person creative learning.
- Preferred – Have a valid driver’s license.
Diversity makes us stronger. If you’d like to learn more about A.C.T. EDI, values, mission, vision, and culture go to Mission, Values, and EDI | American Conservatory Theater (act-sf.org) A.C.T. is committed to diversity in its programming and creating an inclusive work culture and environment. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.