What Digital Marketing & Ecommerce contributes to Cardinal Health
The Salesforce Marketing Cloud Developer is responsible for designing, developing, implementing and supporting marketing automation technologies (SFMC) to improve customer experience, reduce customer churn and maximize usage and ROI as required to achieve the company's business objectives and goals. This role will guide technology recommendations to advance marketing automation capabilities and customer experience. The Salesforce Marketing Cloud (SFMC) Developer will manage the day-to-day technical development of data integrations, scalable Contact Builder attribute groups, SQL-based query automations from file imports or API, strategic data extracts, dynamic emails via Content Builder, Cloud Pages for lead capture, and event-driven journeys via Journey Builder, while also managing the uptime and success of all campaigns and automations.
Responsibilities:
Expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
Develop and execute email marketing campaigns, including segmentation, personalization, and A/B testing using WYSIWYG templated email editors.
Design, implement, and optimize marketing automation workflows in automation studio with API and FTP imports through data extensions.
Create effective journeys in journey builder utilizing cloud pages and data extensions as entry points with multiple decision splits, emails and exit points.
Build cloud pages and lead forms to drive new patient acquisition and support paid media efforts.
Strong understanding of data management, API integration and batch file upload within SFMC and backend systems.
Troubleshoot and provide solutions to technical errors and technology misconfiguration.
Proficient in HTML.
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights.
Extensive experience in Salesforce Marketing Cloud including development, administration and configuration.
Collaborate with IT department to implement API integrations, review and troubleshoot data integrations that drive automation and journey processes.
Build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness.
Assist with creating best practice and training guides to provide guidance and direction to users.
Establish roles setup, folder archive, file naming conventions and process clean-up for optimal application usage.
Qualifications:
BS/BA degree or relevant experience in Information Systems, Marketing, Computer Science, Business Administration, or related field preferred
Minimum of 5 years’ experience building solutions in the SFMC platform preferred, in healthcare a plus.
Marketing Cloud Email Specialist certification required, additional certifications including Developer preferred.
At least 2 years of experience utilizing HTML, CSS, SQL Query, JavaScript, and AMPscript preferred.
Proficiency in SFMC Email Studio, Journey Builder, Automation Studio, Cloud Pages, Audience Builder and Cloud Pages development.
The ability to communicate with both business and technical teams effectively and rapidly learn technical and business concepts as needed.
Extensive knowledge of eCommerce/Digital Marketing technologies required.
Outstanding project management skills and the ability to prioritize, multi-task and be a self-starter.
What is expected of you and others at this level:
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects.
Highly organized project management skills with the ability to take initiative in a challenging environment with competing priorities.
Success in a remote working environment.
Develops technical solutions to a wide range of difficult problems.
Extremely proficient with data analysis and marketing automation technologies.
Track record of thriving in a fast-paced and dynamic environment bringing structure to complex, ambiguous situations.
Excellent communication skills to collaborate with customers, peers, colleagues, and executives.
Can succinctly articulate goals, progress, and priorities in written, verbal, and presentation formats.
Lifelong learner to stay up to date on all digital marketing trends and the ability to translate to our use-cases.
Anticipated salary range: $79,700 - $113,800
Bonus eligible: No
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 07/16/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
To read and review this privacy notice click here (https://www.cardinalhealth.com/content/dam/corp/email/documents/corp/cardinal-health-online-application-privacy-policy.pdf)