Introduced in 2006, Madewell is a premium denim brand for men and women. Beautiful construction, the world’s finest fabrics and an original approach to design—we don’t spare any details. No one makes denim like we do, but we don’t stop there. The perfect tee, the most versatile shoe, an essential leather bag—if it came from us, it’s made well.
Beyond our impeccably designed products, we're committed to making a difference. At Madewell we believe in being better when it comes to sustainability. We’re committed to exploring new ways to protect our planet and its people—and that means thinking about how our clothes are made from start to finish. Our story is just unfolding and there’s so much more to come. Join us at Madewell.
Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
Role & Purpose
The Brand Marketing Copywriter will develop inclusive, conversational copy across multiple communication channels. This role supports our marketing objectives by creating compelling promotional content while maintaining our distinctive brand voice. The ideal candidate will thrive in a fast-paced retail environment and contribute to various writing projects while helping shape the evolution of our brand's voice identity.
Key Responsibilities
- Create engaging, on-brand content for organic social media platforms
- Support paid social, paid search, and affiliate marketing initiatives
- Write product copy ("galley") that effectively communicates product features and benefits
- Contribute copy for website, email campaigns, mobile app, and SMS marketing
- Conduct thorough research on industry terminology and vendor backgrounds
- Monitor and analyze linguistic trends within the retail sector
- Maintain consistent brand voice while participating in its strategic evolution
- Collaborate with creative directors and marketing team on promotional campaigns
Qualifications
- 2-3 years of professional writing experience in commercial contexts, preferably in fashion or retail
- Bachelor's degree required (English, Journalism, Communications, or Advertising preferred)
- Demonstrated proficiency in and appreciation for linguistic precision
- Proven ability to manage concurrent tasks efficiently in a deadline-driven environment (including 24-hour turnarounds when necessary)
- Engagement with diverse media forms and cultural trends relevant to target demographics
- Comprehensive understanding of brand standards and voice requirements
- Strong interest in fashion industry with knowledge of current trends and publications (such as Business of Fashion)
- Ability to receive feedback constructively and adapt writing style accordingly
- Experience with retail consumer behavior and shopping experiences preferred
What Success Looks Like
The ideal candidate will demonstrate adaptability, creativity within brand guidelines, and a willingness to learn and grow through mentorship. They will contribute meaningfully to our upcoming projects including collaborative collections, seasonal campaigns, and project initiatives while fostering a sense of belonging within our creative team.
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks
- Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
- Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
- Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
- Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
- Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.