About Us :
National Business Capital is a leading B2B private lender specializing in delivering tailored financial solutions to businesses. Our mission is to empower businesses with tailored financial solutions, and we believe that clear, impactful communication is essential to connecting with our clients and partners. We are looking for a talented Copywriter to craft compelling, client-focused messaging that brings our brand to life and drives engagement across multiple channels.
Position Summary :
As the Copywriter, you will play a pivotal role in shaping and maintaining our brand voice, ensuring consistency and impact across all touchpoints. You’ll collaborate closely with marketing, design, and leadership teams to create high-quality copy that resonates with our target audience. From email campaigns and website content to PR and SEO initiatives, your expertise will help position us as a trusted leader in private lending.
Key Responsibilities :
- Develop, refine, and own the brand voice, ensuring it aligns with company values and resonates with our target audience
- Craft compelling, client-centric copy for a variety of formats, including:
- Email marketing campaigns
- Website and landing pages
- SEO-optimized content
- Print materials
- PR materials, including press releases and media pitches
- Digital marketing initiatives, including social media and paid ads
- Collaborate with cross-functional teams to ensure messaging aligns with business goals and audience needs
- Support the development of content strategies that drive brand awareness, lead generation, and client retention
- Stay updated on industry trends and insights to create relevant, impactful copy
- Review and edit content to maintain a high standard of quality, accuracy, and tone consistency
Qualifications :
- 7+ years of experience in copywriting for B2B brands, preferably in the finance or financial services industry
- Demonstrated experience in developing and maintaining a brand voice
- Proven track record of creating effective copy across various formats, including email, print, PR, website, SEO, and digital marketing programs
- Strong understanding of B2B marketing strategies and the client journey
- Exceptional writing, editing, and proofreading skills with a keen eye for detail
- Ability to collaborate effectively in a team environment and work cross-functionally
- Highly client-centric approach, with the ability to craft messages that address client pain points and needs
- Strong organizational skills with the ability to manage multiple projects and deadlines
Preferred Qualifications :
- Experience working in or with private lending or financial services firms
- Bachelor’s degree in Marketing, Communications, English, or a related field