Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Corporate Marketing Manager who will create integrated campaign plan workbooks and deliver strategic annual campaign plans informed by the regional and channel marketing strategies, product launch roadmaps with alignment from the segment marketing strategies and segment campaign plans to enable the growth trajectory and bolster the brand's visibility.If you love technology, and are keen to join an industry leader - we would love to hear from you!
What you'll do:
The Corporate Marketing Manager will be at the forefront of Geotab's growth journey, responsible for creating and executing dynamic global horizontal marketing campaign strategies that align with strategic pillars, business objectives, and product go-to-market development lifecycles. They will work cross-functionally and enable the creative team/agencies to bring these strategies to life, leaving a differentiated imprint on the marketing landscape. The role will focus on full-funnel marketing, driving conversions, promoting innovative solutions, and managing demand generation. The role will be the quarterback of all lead sources, working hand-in-hand with the sales team to propel the revenue pipeline to new heights. Additionally, the Manager will be a savvy budget manager, continuously optimizing spend, conducting ROI analysis, and tracking key campaign performance metrics against KPAs. The Manager's adaptability will shine as they navigate diverse projects and deadlines in the dynamic and fast-paced environment.
How you'll make an impact
- Responsible for designing, building, implementing, managing and reporting on global horizontal integrated campaigns and their associate workflows, including ownership of the campaign planning workbook and strategic annual campaign plans to drive new customer acquisition, existing account expansion, and retention of existing customer base.
- Collaborate and guide agencies, vendors and other internal departments executing advertising planning, full funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel/partner program support, so that campaign objectives can be met effectively.
- Partner with Product Marketing, Product Management, Segment Marketing, Channel marketing, and Regional marketing to develop a strong command of sales pipeline, strategic business objectives, revenue targets, product roadmap and overall impact of the global corporate marketing strategy, and budgets.
- Develop compelling corporate product GTM launch (tier 1-4) materials, collaborating cross-functionally to enhance growth trajectory and bolster global brand visibility, including counter measures to deploy.
- Identify corporate horizontal marketing strategies and establish long term marketing objectives along with short term tactics within the assigned corporate horizontals e.g. electric vehicles, sustainable fleet solutions, fleet performance and operational efficiency etc.
- Become a subject matter expert within the assigned corporate horizontals and leverage competitive/market analysis to create differentiated campaigns and messages that clarify Geotab distinctive competencies and value proposition to attract right-fit leads.
- Support Geotabs annual customer and partner conference "Geotab Connect" with integrated campaign plans and programs.
- Maintain Ideal Customer Profile (ICP) and continuously develop buyer personas/committees to inform campaign/content strategy at the targeted account level.
- Work with Marketing Automation, Revenue Operations and Sales teams to develop digital nurturing campaigns optimizing marketing qualification methodology for pass-thru of leads to resellers/channel partners and develop a strong command of the leads management pipeline from MAL through to closed won/lost.
- Against KPAs, forecast and continuously monitor and analyze metrics associated with campaigns to inform future campaign plans and diversity of programs based on what's working/isn't, budget management, marketing ROI analysis and performance tracking and optimization.
- Be an engine for evolution and positive change by focusing on continuous skills development, and identifying/improving campaign processes and tools.
What you'll bring to the role
- 5-8 years of previous experience in telematics/connected transportation solutions, IoT, or comparable industry, and B2B IT or software industry or comparable industries.
- Previous experience in electric vehicles, sustainable fleet solutions, fleet performance and operational efficiency or comparable technology and/or solutions is an asset.
- Demonstrated global marketing strategy development and execution with measurable outcomes and data-driven and analytical approach to decision-making.
- Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo preferred.
- Entrepreneurial mindset and comfortable in a flat organization.
- Must stay relevant to technology, and should have the flexibility to adapt to the growing technology and market demands.
- Technical competence using workflow tools (WRIKE, Jira), software and CRM programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT, Duet AI in Google Cloud.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, "Geotab"), you acknowledge Geotab's collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.