Description
As a Creative Director in the Brand Innovation Labs team, you will be leading one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll work with a team of art directors, copywriters, designers, strategists, solutions managers, and content producers to create innovative work by coming up with campaign ideas using the Amazon canvas (i.e. Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope.
In this role, you will craft high-level creative ideas that solve business needs for Travel brands. You will investigate Amazon/3P data to generate insights based on observed customer behavior. And, through a deep understanding of Amazon's suite of tools and services, recommend campaign frameworks that balance advertiser goals with customers' expectations. You will think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of advertisers. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive operational and creative excellence. And you will mentor creatives and foster the team culture of collaboration and inspiration.
Key job responsibilities
Independently direct campaigns and collaborate with internal teams, clients, and external agency partners
Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
Partner with and/or lead art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on advertiser objectives
Deliver high-quality copy for campaigns across different Amazon touch-points
Provide in-depth understanding of copywriting for all formats-digital, print, out-of-home, video and audio scripts, and more
Concept, pitch, design, and execute innovative ad campaigns and experiences for global brands, from developing the creative brief to launching the campaign
Work with strategists to define the creative strategy for multiple advertisers
Synthesize strategic research and/or data to develop campaign ideas
Lead the creation of presentations; present ideas and concepts to clients, agencies, and internally
Make creative trade-off decisions between teams, clients, and end-customer needs
Measure and evaluate current processes within the department and improve them through documentation
Mentor and inspire other creatives
A day in the life
Review video edits for a travel brand's sponsorship of a new Prime Video series
Partner with the Alexa team to create a campaign for a cruise brand
Create an AR experience to highlight new experiences at a theme park
Review and improve campaign ideas, scripts, and presentation decks
Work through creative messaging feedback with Legal and PR
Present campaign pitches to brand clients and their media/creative agencies
Write documentation to improve creative processes
About the team
Brand Innovation Lab (BIL) is an award-winning advertising team that conceptualizes and executes bespoke advertising experiences for brands who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.
Basic Qualifications
8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Bachelor's degree
Preferred Qualifications
Knowledge of InDesign, Photoshop, Illustrator, Keynote
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.