Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
We're looking for a Creative Director to join the Creative and Marketing team at Snap Inc. As a member of the Creative and Marketing team, you will be instrumental in building the Snapchat brand, and crafting best-in-class marketing materials for a wide range of audiences that help celebrate our latest products, features and company developments.
The Creative and Marketing team is a diverse crew of artists, makers, writers and designers. But first and foremost, we are creatives. We prioritize craft, drive, and above all else, ideas. We represent one of the world's most innovative companies and serve an engaged global community, so we aim to inspire them with every project, no matter the size. Work in partnership with strategy, marketing, media and brand management to establish the creative strategy for brand and product storytelling that resonates with both technical and non-technical audiences, enhancing brand perception and user engagement while ensuring alignment with overall brand objectives.
What You'll Do:
- Spearhead the creation of our brand's voice and guide a team of creatives in its implementation across the company, encompassing B2B, consumer, and AR audiences.
- Lead a team of creatives, mentoring them to think strategically and develop creative concepts that align with brand and business objectives.
- Ensure teams are proactively pitching new ideas that can deliver on business objectives.
- Create and deliver a combined strategy with key cross-functional teams and stakeholders.
- Set stretch goals and objectives, pushing individuals and teams to perform at higher levels by utilizing performance metrics to drive more impact.
- You and your team will craft strong creative solutions that efficiently and accurately represent new products, features, and company developments to the world.
- As the owner of your craft drive both individually and through your team consumer and business copywriter projects.
- Drive and ensure the use of Snapchat creative tools to create and modify existing and new content for cross-channel usage.
- Lead and/or participate in brainstorms for content, channel strategy and media planning.
- Own and execute in collaboration with others the workload pipeline planning, logistics and budget conversations.
- Negotiate skillfully and create minimal noise when working toward an agreed-upon solution with stakeholders and across the organization.
- Creates pipelines of talent for the future from both internal and external talent pools.
- Finds common ground and drives to consensus, ensuring that all feel heard and included across the team and organization.
- Owning and articulating messages in a way that is broadly understandable and ensures your team is in line with company objectives.
- Build and develop a high performing team of copywriters and Snap team members.
Knowledge, Skills & Abilities:
- A deep understanding of popular and internet culture, behaviors and trends.
- Strong understanding of social platforms and products.
- Knowledge of the culture that impacts marketing across key channels.
- Ability to partner, collaborate, and build honest, direct relationships with cross-functional colleagues and outside partners.
- Ability to debate constructively and ask challenging questions.
- Solid initiative, attention to detail and follow-through skills.
- Exceptional written and verbal communication skills with the ability to communicate with all levels of employees.
- A curious mindset that strives to experiment with best practices to find new and more effective tools for audience discovery and engagement.
- Ability to manage multiple projects at once and diligent attention to detail.
- Expertise in leading people and teams.
- Developed understanding of inclusive practices and behaviors.
- Strong performance management and individual and team development skills.
- Must be comfortable working in a fast-paced, evolving business environment and be ready and up for the speed of our business. This includes the ability to quickly adapt to changes and prioritize tasks effectively.
Minimum Qualifications:
- Bachelor's Degree or equivalent years of experience.
- 15+ years experience as a hands-on creative with demonstrable experience working as a copywriter (in-house, freelance or agency).
- 3+ years experience in a creative leadership role.
- Strong portfolio showcasing a diverse range of successful campaigns and innovative, high-impact projects.
- Creative agency or brand marketing experience.
- Familiar with Adobe Creative Suite.
- History of being a personal Snapchat user.
- Stays up-to-date on the competitive landscape and new technologies to keep Snap's work innovative and relevant.
If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!
Compensation: In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC): The base salary range for this position is $303,000-$455,000 annually.
Zone B: The base salary range for this position is $288,000-$432,000 annually.
Zone C: The base salary range for this position is $258,000-$387,000 annually.
This position is eligible for equity in the form of RSUs.
About the company
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