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Lensa is the leading career site for job seekers at every stage of their career. Our client, Sinclair Broadcast Group, is seeking professionals in Santa Monica, CA. Apply via Lensa today!
Tennis Channel and our growing portfolio of products (including our U.S. and International streaming apps, FAST channels, Tennis.com, and Pickleballtv) are seeking a Creative Director who can unify, inspire, and transform our creative capabilities across platforms. This role is responsible for building a new Creative Services department—one that brings design excellence, operational efficiency, and high-impact storytelling to every touchpoint of our company.
We are looking for a visionary creative leader with a sharp design eye, operational expertise, and over 20 years of experience driving innovative visual storytelling. The ideal candidate will bring a proven track record of building and managing high-performing Creative Services teams, streamlining workflows, and shaping the visual identity of media brands across linear, digital, and streaming platforms.
The Creative Director role will be based in our Santa Monica, CA, office.
In This Role, You Will
- Lead the Vision : Build and lead a Creative Services team, unifying graphic designers and motion graphic artists under one operational structure.
- Centralize Creative Operations : Establish a streamlined, centralized creative workflow and asset management system that efficiently handles requests across our linear network, streaming apps (domestic and international), FAST channels, social platforms, websites, and daily tennis news content.
- Re-Org for Efficiency : Assess, reorganize, and optimize the department based on team strengths, graphic needs, and long-term company goals. Develop and implement scalable creative operations that eliminate duplication, reduce redundancies, and ensure high-quality deliverables—on time and on brand.
- Department Collaboration : Serve as the creative liaison across departments—marketing, production, direct-to-consumer domestic and international products, editorial, social, etc., to ensure visual cohesion across all channels and initiatives.
- Oversee Volume : Manage the high volume of daily creative requests on-air and online, from O&O on-platform graphics, external marketing assets, broadcast packages, etc., ensuring consistency, prioritization, and excellence.
- Be a Thought Leader : Shape the future of our brand with innovative design thinking, visual identity systems, and high-level operational strategies that keep us ahead of the curve.
- 20+ years of creative leadership experience, with a proven track record overseeing high-performing creative teams in fast-paced sports and media environments
- Expertise in leading Creative Services teams supporting broadcast, streaming, social, digital, and marketing deliverables
- Experience overseeing graphic design, motion graphics, branding, and multi-platform production across several content verticals
- Proficient understanding of creative operations and systems—especially setting up media asset management platforms and scalable workflows
- Strong strategic and operational skills, with the ability to lead creatively and manage complex project pipelines simultaneously
- Be a thoughtful, collaborative leader who thrives in cross-functional environments and can balance creativity with business goals
- Have deep organizational skills—able to manage timelines, prioritize projects, and deliver under tight deadlines without sacrificing quality
- Bachelor’s or advanced degree in Graphic Design, Creative Arts, or related field preferred
- Knowledge of tennis, and an interest in pickleball, is preferred for this role
About PickleballTV
Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game’s top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.
About Tennis Channel
Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net .
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $175,000 to $200,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
#tennis
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Design, Art/Creative, and Information TechnologyIndustries
IT Services and IT Consulting
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