Creative Director

Job Title: Creative Director

Employment Type: Full Time, 40 hours/week

Reports to: Chief Marketing Officer

FLSA Status: Exempt

Who We Are

LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!

Opportunity

We are seeking a talented and visionary Creative Director to join our team and lead the development of captivating marketing materials for our live events and educational marketing organization. As the Creative Director - Marketing, you will be responsible for overseeing both internal and external creative teams to produce television, radio, and print marketing materials that effectively promote our events and drive ticket sales. You will manage an internal team of graphic designers and video producers, ensuring their work aligns with our brand identity and marketing objectives.

Responsibilities:

1. Develop and execute creative strategies that align with our overall marketing goals, ensuring consistency in messaging and visual identity across various marketing channels.
2. Collaborate with a cross-functional leadership team to develop compelling concepts and themes for promotional campaigns that resonate with the target audience and create excitement around our products and events.
3. Create storyboards, concept boards, and other vision materials to help ‘sell the creative’ vision.
4. Oversee the creation of TV commercials and videos, radio spots, print materials, digital ads, and other marketing assets, ensuring high-quality output that effectively communicates key event/product details and generates interest.
5. Ensure that all marketing materials adhere to our brand guidelines, maintaining brand integrity and a cohesive visual identity throughout all touchpoints. Be able to conceptualize and implement new branding concepts and components for new brand development.
6. Manage multiple projects simultaneously, setting priorities, and ensuring timely delivery of creative assets that align with campaign timelines.
7. Provide clear and constructive feedback to internal and external teams, guiding the development of creative concepts and ensuring that they align with campaign objectives.
8. Lead and inspire the internal creative team, including graphic designers, video producers, and project managers, fostering a collaborative and innovative work environment.
9. Partner with external creative agencies to ensure their output aligns with brand and campaign standards while allowing them freedom to develop creative necessary to achieve their goals (direct response, social media, etc.).
10. Stay informed about the latest design and marketing trends, incorporating innovative ideas and emerging technologies into our marketing efforts.
11. Performance Analysis: Work closely with the analytics team to assess the performance of creative assets, using insights to refine future campaigns and maximize audience engagement.
12. Build internal studio capabilities for recording and distribution of podcasts, educational sessions, testimonials, and other video needs. Identify product needs, budgets, and vendors who can help us realize our vision.

Qualifications:

1. At least 10 years of experience in a creative leadership role, with a strong portfolio showcasing successful marketing campaigns across TV, radio, print, and digital platforms.
2. Proven experience in creating and managing direct response creative for B2C retail organizations, with a deep understanding of consumer behavior and the ability to craft compelling messaging that drives customer engagement, conversions, and urgency. Experience with live events or ticketed attractions a plus.
3. Proven ability to manage and motivate creative teams, fostering a positive and collaborative work environment. This role provides ample opportunity to develop junior level staff and help them increase their skillset.
4. A comprehensive understanding of creating effective marketing materials for television, radio, print, OTT, OOH, and digital platforms, tailoring content to each medium's strengths. Qualified candidates should have prior experience producing video/film materials and managing voice-over recording sessions and talent.
5. Strong knowledge of branding principles, with the ability to maintain brand consistency and integrity across all creative outputs.
6. Exceptional organizational skills and the ability to handle multiple projects while meeting deadlines and maintaining a high standard of quality.
7. A passion for creativity and a keen eye for design trends, coupled with the ability to think outside the box and develop fresh, engaging concepts.
8. Excellent communication and presentation skills, with the ability to articulate creative concepts and provide clear feedback.

Job Benefits

• Health, Dental, Vision, Life, Holiday and Paid Time Off.
• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.

LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.