Who We Are
Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).
What You’ll Be Doing
As the Creative Director at Tower 28, you will own and shape the creative vision of the brand, leading all aspects of design, storytelling, and content execution across every marketing channel. You will be responsible for driving brand consistency, creative excellence, and innovation while ensuring all creative work supports business goals and resonates with our audience.
You will oversee everything from ads and emails to photoshoots, packaging, and partnership assets, collaborating closely with the CEO and Brand Marketing team to ensure that creative materials align with the company's strategic direction. As a key thought partner to the founder, you’ll have the opportunity to make a lasting impact on our team, brand, and culture.
This is a full-time, hybrid role based in Los Angeles, with three days per week in our West LA office, reporting directly to the CEO.
Key Responsibilities
- Set and drive the creative vision for Tower 28, ensuring all creative output is innovative, on-brand, and strategically effective
- Lead creative development of all brand advertising & communications, from concept to delivery, across our many marketing channels
- Lead and mentor a high-performing creative team of designers, copywriters, and content creators, fostering a culture of creativity, collaboration, and speed
- Own, develop, and evolve the brand’s visual identity, voice, and storytelling across digital, social, retail, packaging, and paid media
- Act as a key strategic partner to the CEO and Brand Marketing team, ensuring creative execution aligns with business objectives and long-term brand strategy
- Develop breakthrough, brand-defining campaigns that capture consumer attention, build affinity, and drive engagement
- Ensure brand consistency across all customer touchpoints, from product packaging to influencer campaigns to social
- Oversee creative production schedules, budgets, and resourcing, optimizing for quality and efficiency
- Quickly develop concept mockups to visualize new ideas and creative directions
- Lead creative presentations and effectively communicate concepts to senior leadership, cross-functional teams, and external partners
- Refine and revise creative work based on feedback from leadership and marketing, balancing creative vision with business needs
- Stay ahead of industry trends and cultural shifts, ensuring Tower 28 remains a leader in beauty and digital storytelling
Requirements
- 10+ years of creative experience in beauty, fashion, or consumer industries, with a mix of in-house and agency experience preferred
- Expertise in design, branding, copywriting, and digital content creation, with a strong aesthetic POV
- A portfolio that demonstrates excellence in brand storytelling, campaign execution, and multi-channel creative strategy
- Comfortable working in a fast-paced, entrepreneurial environment, with the ability to pivot
- Proven leadership experience in managing and mentoring lean, nimble creative teams, with a hands-on approach in a dynamic environment
- Ability to balance creativity with strategic business goals, ensuring design decisions drive impact
- High level of proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and familiarity with video editing/motion graphics
- Strong communication skills, with the ability to sell creative concepts to executive stakeholders
- A test-and-learn mindset, using performance insights to optimize creative approaches
We Offer
- Holidays, vacation, and sick time
- Summer Fridays and quiet week between Christmas and New Years