If you're a strategic problem solver with a passion for digital marketing and have hands-on experience with SEO, Paid LinkedIn, SEM, and YouTube Ads, and looking for an opportunity to grow, Emerson has a great opening for you! We are looking to add a Digital Marketing Manager to our Boulder, CO team.
Join our Measurement Solutions business group and help us drive growth and innovation in an ever-evolving digital landscape!
In This Role, Your Responsibilities Will Be:
SEO Strategy & Execution: Collaborate with internal teams to develop and implement SEO strategies. Collaborate with digital marketing team to ensure content is optimized for search engines while maintaining quality and readability.
Paid Campaign Strategy & Execution: Lead and execute digital marketing campaigns across multiple channels with a strong emphasis on Paid LinkedIn Ads, SEM and YouTube advertising.
Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, LinkedIn Campaign Manager, and other reporting tools. Provide actionable insights and recommendations to improve campaign performance and achieve critical metrics.
Budget Management: Manage advertising budgets, ensuring efficient ad spend and achieving the highest return on investment (ROI).
Optimization & A/B Testing: Conduct A/B tests and other experiments to continuously optimize ad performance across all channels, refining targeting, ad copy, and creative.
Cross-Functional Collaboration: Work closely with marketing teams to align digital strategies with broader marketing goals and ensure brand consistency across channels.
Who You Are:
You are results-driven and consistently focused on achieving high-impact outcomes through digital marketing campaigns. Interpret data, analyze market trends and then develop strategies that integrate with overall business goals. Demonstrate a high level of decision-making ability, using data and insights to make calculated choices about campaign optimization and resource allocation. Work cross-functionally with Integrated marketing teams to ensure that digital marketing efforts are cohesive and aligned across key market segments.
For This Role, You Will Need:
Bachelor's degree in Marketing, Communications, Business, or related field.
5+ years of experience in digital marketing, with a focus on SEO, Paid LinkedIn Ads, SEM, and YouTube advertising.
Strong knowledge of paid LinkedIn campaign management and audience targeting.
Expertise in Google Ads and other SEM platforms, including keyword research and performance analysis.
Proven understanding of digital analytics tools (Google Analytics, LinkedIn Campaign Manager, etc.)
Legal authorization to work in the United States - Sponsorship will not be provided for this position.
Preferred Qualifications That Set You Apart:
Certification in Google Ads, LinkedIn Advertising, or similar platforms.
Experience working in B2B marketing.
Experience with A/B testing, performance optimization, and campaign reporting.
Excellent project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
Strong communication skills and the ability to collaborate with cross-functional teams.
Ability to think strategically and analyze data to make informed decision
Our Culture & Commitment to You:
Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate and reward performance during our annual merit review process. In accordance with Colorado EPEWA, the salary/pay range for this role is $71K - $102K , annually, commensurate with the skills, talent, capabilities and experience each candidate brings to a role.
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Learn more about our Culture & Values (https://www.emerson.com/en-us/perspectives/culture-and-values) .
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WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .
ABOUT EMERSON
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!
No calls or agencies please.
Requisition ID : 25020834
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.