Description
We are seeking a results-driven Digital Marketing Manager to lead and execute digital strategies that drive awareness, engagement, and lead generation for our manufacturing business. This role will oversee all digital channels, including website, SEO/SEM, email, social media, and paid media, ensuring alignment with our brand and business objectives.
Key Responsibilities:
Develop and execute a comprehensive digital marketing strategy to support sales growth, brand visibility, and customer engagement.
Manage and optimize the company website (B2B focus), ensuring performance, content accuracy, and lead capture mechanisms (e.g., gated content, RFQ forms).
Oversee SEO/SEM efforts to increase organic traffic and search visibility.
Plan, execute, and track email marketing campaigns for product updates, promotions, and newsletters.
Create and manage paid advertising campaigns (Google Ads, LinkedIn, industry publications), optimizing for ROI and lead quality.
Analyze campaign performance metrics using tools like Google Analytics, HubSpot, or similar, and report insights to key stakeholders.
Collaborate with sales, product, and engineering teams to develop content that educates customers and supports the sales process.
Manage social media platforms to increase brand awareness and audience engagement.
Stay current with digital trends, tools, and best practices, especially within the manufacturing and industrial sectors.
Manage external vendors, agencies, or freelancers as needed.
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field.
5+ years of experience in digital marketing, preferably in a B2B or industrial/manufacturing setting.Proven success in SEO, PPC, and lead generation campaigns.
Strong analytical skills with experience using tools like Google Analytics, SEMrush, HubSpot, or similar.
Excellent communication and project management skills.
Experience with CMS platforms (WordPress preferred) and marketing automation tools.
Familiarity with technical product marketing or industrial audiences is a plus.
Innovation starts with people.®
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