The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers - and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
What you'll do:
Reporting to the Director of Brand Marketing, this role will be responsible for overseeing all marketing efforts in support of our inventory partnerships, building awareness for the quality, scale, and premium nature of our global partnerships, and driving increased partner engagement with strategic initiatives. This role requires a marketing leader and visionary, who isn't afraid to roll up their sleeves when necessary. A results-driven storyteller who gets excited about simplifying data, building relationships and increasing brand awareness across the industry.
- Develop and execute a comprehensive Inventory Partnerships go-to-market strategy that strengthens our publisher marketplace across the globe and integrates partner participation in our B2B client marketing tactics
- Be a true business partner to the Inventory team by building deep understanding of Inventory team objectives and leading collaboration on Marketing programs that drive results
- Focus on NAMER, but think globally by building relationships with internal and external partners across EMEA and APAC
- Present ideas to senior level leadership and C-Suite, take feedback, and engage in debates to hone our strategy and drive growth for the business
- Develop a strong point of view on messaging and how to tell stories that break through with customers, including simplifying complex topics for different audiences. Balance strategic thinking with ability to deliver execution.
- Understand larger industry, macro market drivers to support Execs on industry stages at thought leadership conferences and events
- Able to navigate and succeed in a matrixed organization and reporting structure - will have to influence and lead marketing stakeholders that aren't direct reports (dotted lines vs. straight lines)
- Partner closely with product marketing division leaders to build consensus and shared success
Who you are:
- BA/BS degree or equivalent practical experience
- 10+ years of marketing experience at a media company, brand advertiser, agency, or product marketing
- Understandingoftheprogrammatic advertisingindustry and publisher ecosystem
- Clear understanding and experience working with and presenting to sales teams
- Compelling storyteller motivated to simplify complexity
- High EQwith the ability to buildrelationshipsacross large teamsand thrive in fast-paced environment
- Has concepted, developed and executed various 360 Marketing campaigns, including Thought Leadership, Campaigns, Events, editorial and social content
- Understanding of Digital Marketing, demand generation, analytics, event production and PR/Communications a must
- Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects
- Able to work independently and communicate concisely up, down and laterally to project stakeholders
- Comfortable with white space - ability to break down complex problems into actionable work plans with test and learn agenda
- Proficiency across multiple marketing tools/systems a plus: Microsoft Office Suite, Zoom, Salesforce, Marketo, Asana, Excel, Tableau