Position Overview:
We are seeking a strategic Business Product Director to join our team. The Business Product Director leads the alignment between the business objectives and core technological capabilities, ensuring cohesion between the business and product strategies. This role drives communication and collaboration among Coldwell Banker Realty business leadership, product leadership and software development leadership, ensuring a cohesive and innovative environment. The ideal candidate will utilize their market and industry knowledge to translate user needs into user stories and acceptance criteria.
Key Responsibilities:
Strategic Leadership: Help to shape and drive the product strategy in collaboration with Product Owners, ensuring alignment with Coldwell Banker Realty's vision of delivering superior consumer experiences.
Visionary Guidance: Utilize market and industry knowledge to inform the product development process, including user stories and acceptance criteria, ensuring they align with strategic business objectives.
Cross-functional Collaboration: Lead and facilitate communication between business leadership, product leadership, and software development teams, ensuring cohesive and aligned efforts.
Stakeholder Engagement: Serve as the primary point of contact for driving strategic discussions and decision-making processes with the Product leadership teams, including developing business cases and providing expertise to shape prioritization.
Product Strategy Alignment: Maintain regular communication with Product Owners to ensure alignment on priorities and strategic direction.
Leadership in Product Development: Support Product Owners in collaborating with other teams and leadership to ensure the product strategy aligns with the overall business vision.
Product Demonstrations: Lead the team in preparing and delivering product demos to stakeholders, showcasing strategic value and functionality.
Project Oversight: Oversee the creation of comprehensive project reports, including status updates and reviews, and deliver presentations to indicate progress and strategic outcomes.
Scope Management: Evaluate and approve changes to project scope, ensuring alignment with overall strategic goals.
Go-to-Market Strategy: Own the strategy for communication, distribution, training, and timing of product feature rollouts within Coldwell Banker
AI Focus: reinventing processes by approaching problems with an AI-first perspective
Required Qualifications:
7-10 years progress leadership experience in roles that were focused on connecting business objectives and core technological capabilities (i.e. Business Analyst, Product Analyst, Product Manager etc.)
Digital Domain Expertise: Deep knowledge of digital domains, products, and user journeys.
B2BExperience: Proven experience with B2B digital products, understanding the nuances and demands of consumer-facing solutions. [AL1]
Feature Prioritization: Experience developing business cases to drive prioritization using techniques like cost-benefit analysis.
Agile/Digital Experience: Experienced in facilitating agile ceremonies, managing a backlog/release plan, tracking team level metrics, removing blockers (burndown chart, release burn up, etc.) Some experience leading / working with teams in an agile setting
Data Analysis: Strong ability to analyze data, identify trends, and make data-driven decisions about product strategy.
Customer Empathy: Deep understanding of the product customers and adept at translating that into user needs is critical for developing products that meet agent expectations
Communication: Strong communication skills with the ability to present complex messages, trade-offs, and tell a compelling story.
Business Requirements: Ability to articulate business requirements clearly and bridge the gap between development teams and stakeholders.
Problem Solving: Strong problem-solving skills with the ability to lead the team in pushing solutions forward and making progress.
Innovation: Passion to challenge the status quo and find new solutions and drive out of the box ideas – loves and embraces change.
Technical Skills:
Data Analysis: Proficiency in tools like Excel, Tableau, or Power BI.
Product Analytics: Familiarity with platforms like Google Analytics, Amplitude, or Adobe Analytics.
A/B Testing: Experience with A/B testing methodologies and tools.
Preferred Skills:
Brokerage experience: Previous work experience in real estate, particularly in residential brokerage
Ambiguity Resilience: Ability to navigate and thrive in ambiguous situations, demonstrating resilience and resourcefulness in finding answers and solutions.
Time Management: Proficient in managing multiple tasks, prioritizing effectively, and keeping track of all aspects of the product lifecycle.
Industry Trends: Ability to quickly learn and adapt to industry trends and end-user demands, identifying pain points and opportunities.
Current Trends: Stay up to date with current trends, best practices, and new technologies in the digital product space.
Coldwell Banker® (https://www.coldwellbanker.com/) is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
Great Place to Work
Forbes World's Best Employers
Newsweek World's Most Trustworthy Companies
Ethisphere World's Most Ethical Companies
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