Primary Purpose
The Director of Client Marketing leverages their expertise in marketing strategy and client growth. This role is responsible for defining, developing, and implementing integrated marketing programs that generate measurable interest in Bright Horizons services spanning all lines of business for our most important clients. The director will lead an industry vertical and team of client marketing managers on a portfolio of priority clients. This person is responsible for developing and deploying highly engaging strategic marketing plans with the goal of increasing client employee awareness of and engagement with their Bright Horizons benefits programs and will have a defined portfolio of clients and will partner closely with the account management team that owns the overall relationship with the client.
This is a remote position available in the United States.
Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Essential Functions/Responsibilities
Create and implement effective strategic marketing engagement plans for a key set of accounts designed to drive awareness, registration, or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth.
Understand key client priorities, themes, and channels and act as a benefit communications expert to provide guidance and recommendations for driving awareness and engagement of Bright Horizons benefits.
Collect and deliver feedback from clients to refine, and execute client and employee campaigns, journeys, and other programs that help to further increase client employee registrations and enrollment of services.
Report on and analyze marketing performance for all Client Engagement activities including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities.
Develop positive ongoing relationships with Client Relations (account management) teams and support organizations.
Able to translate customer engagement needs to program recommendation and execution.
Minimum Qualifications:
Bachelor's Degree in marketing or related field
7 years of experience B2BE marketing experience
Preferred Qualifications:
Healthcare, retail, finance, manufacturing, and technology industry experience and/or knowledge a plus but not required - Preferred
Strong project management skills; results-oriented and highly motivated
Ability to lead projects and take initiative on ideas with minimal supervision
Strong cross-functional communications skillset
Comfortable setting aggressive goals and exceeding them
Thrives in a team environment as well as in an individual setting
The individual should function effectively under pressure and maintains a sense of humor; be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization
Be able to adjust quickly to changing priority of tasks
Knowledgeable and adept at Microsoft OS, with particular focus on PowerPoint and Excel
Must be detail-oriented and set high standards for quality. Strong organizational skills required. Proven excellent written and verbal communication skills
Strong writing skills, review skills, and general creative "eye"
Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred
Compensation: The annual salary for this position is between $130,000-$135,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
This position is also eligible for a 10% annual bonus.
Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 120 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).
Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance
Deadline to apply: This posting is anticipated to remain open until 6/10/2025
Life at Bright Horizons:
Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us .
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights (https://www.eeoc.gov/poster#:~:text=For%20printing%20/%20posting%20in%20the%20workplace) , Family and Medical Leave Act (FMLA) (https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf) and Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf) .
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.