Job Summary
The Director Consumer Insights is responsible for shaping the understanding of consumer behavior, preferences, and trends. The role leads the efforts to uncover actionable insights that drive strategic decision-making across product, marketing, customer journey, and brand strategy.
Duties and Responsibilities (other duties as assigned)
Develop and implement a comprehensive consumer research roadmap, incorporating learning objectives from Marketing, Culinary, Operations, Digital Customer Experience and Enterprise Strategy. Ensure research plans address key business questions and supports critical decision-making processes
Develop and execute research to understand consumer behavior, preferences, and trends across various demographics and geographies.
Recommend a variety of research methodologies, including surveys, interviews, focus groups, ethnographic studies, and data analysis, to gather actionable insights.
Stay abreast of industry trends, competitive landscape, and emerging technologies to provide proactive insights that inform business decisions and maintains the brand's competitive edge
Translate research findings into compelling narratives and actionable recommendations through reports, presentations, and workshops.
Collaborate with external research partners and vendors to augment internal capabilities and resources as needed.
Maintain the market research budget
Own relationships with research vendors including negotiating terms for projects and services.
Drive innovation and continuous improvement within the consumer insights function, leveraging new technologies and methodologies to enhance research capabilities.
Manage a Consumer Insights analyst, providing guidance, mentorship, and support to foster growth and development.
Education, Experience & Certifications
Bachelor's degree in Marketing, Psychology, Sociology, Business, or related field; advanced degree (e.g., MBA, MS) preferred.
12+ years of experience in consumer insights, market research, or related roles, preferably within the e-commerce or retail industry.
Functional Skills
Demonstrated leadership experience, including managing and developing high-performing teams.
Strong proficiency in quantitative and qualitative research methodologies, with hands-on experience designing and executing research studies.
Excellent analytical skills with the ability to synthesize complex data sets and extract meaningful insights.
Exceptional communication and presentation skills, with the ability to convey insights and recommendations to stakeholders at all levels of the organization.
Strategic thinker with a customer-centric mindset and a passion for understanding consumer behavior.
Proven track record of driving business impact through consumer insights and research initiatives.
Experience working in a fast-paced, dynamic environment with the ability to manage multiple priorities and stakeholders effectively.
An expert in Market Analysis, Marketing research and utilizing User Experience Testing software.
Proficient in tools like Tableau, Power BI or similar platforms for visualizing and interpreting consumer data.
Our Values
EVERYONE BELONGS - We believe connectedness and belonging are the essential ingredients to our success.
DO THE RIGHT THING -We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult.
PEOPLE FIRST - To craft positive experiences for our customers, we take care of each other first.
INNOVATE TO WIN - We champion and challenge for a better way in all we do.
HAVE FUN - We find joy, create meaningful impact and celebrate the journey together
Our Core Competencies
CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence
RESULTS DRIVEN - We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.
CONTINUOUS IMPROVEMENT -We champion for better through strategic risk taking, experimentation and challenging the status quo.
BIAS FOR ACTION - We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.
WINNING TOGETHER - We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity
Papa Johns is an equal opportunity employer.
It is the policy of Papa John's to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.