Job Description Summary
The ideal location for this role is The East Hanover, NJ site but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to specific East Hanover, NJ site for periodic live meetings will be at the employee's expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. The Director Patient Marketing will be the principal lead in defining the Patient marketing strategy for a blockbuster Oncology brand and will report to the Executive Director Marketing Strategy Oncology USA. This individual will partner closely with Insights and Decision Sciences team, HCP Marketing Strategists and media COE to deliver breakthrough campaigns. The Patient Marketer will be responsible for identifying, testing, and validating patient creative concepts, messaging architecture, and creating orchestrated and integrated campaigns grounded in deep human insights. This role will identify, share and embed best practices across the Integrated Marketing Organization to improve impact, relevance and creative effectiveness.
Job Description
Key Responsibilities:
Work effectively with the Executive Director Marketing Strategy and the HCP Marketers to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
Establish brand-specific Patient domain expertise and create engaging brand-centred experiences.
Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated and integrated consumer / DTC campaigns
Implement best in class digital marketing strategies that align to brand goals and maximize business results.
Ensure digital plans are appropriately implemented and optimized.
Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
Support and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team
Essential Functions:
Education (minimum/desirable):
Bachelor's degree in related field is required; Master of Science and/or MBA preferred
Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred
Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
Transformational Leader with strategic experiences to transform the business into next generation engagement
Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
The pay range for this