Role: Director, OBPPC Sparkling (R-123525)
Primary Job Location : (USA) Candidates must be currently located in or willing to relocate to the Atlanta, Georgia area.
Travel: This role requires up to 10% travel, with an expectation to be in the office 3 days a week.
Education : A Bachelor's degree is required; an MBA or other Advanced Degree is a plus.
This role provides thought leadership and analytical support to the Category teams and broader North America Operating Unit (NAOU) to shape the direction our system takes in the marketplace for the Occasion, Brand, Package, Price, and Channel (OBPPC) & Retail Strategy.
This role is also responsible for working with the Marketing, Commercial & National Retail Sales (NRS), and Bottler teams to ensure that we meet consumer occasion needs in states to optimize category revenue, profitability, and growth. This requires a holistic business understanding, analytical mindset, cross-functional leadership, and strong influencing skills.
What You'll Do for Us
Support the development of an OBPPC vision and growth strategy for a specific category across multiple brands, while partnering with other categories to ensure total portfolio coherence.
Expected to develop OBPPC strategy across all channels to ensure that all consumer occasion needs are met with the right margin optimization strategy.
Category OBPPC strategy work will include a 3-year OBPPC strategy, opportunity identification, occasions-channels-packages, new package launches, and pricing strategy across core brands and innovation.
Will be expected to develop the mid to long-term category retail price strategy for a specific category across all channels and partner with the RGM execution teams to ensure that all strategies are implemented within the guardrails by the customers & bottlers.
Provides insights and analysis required to ensure a clear view of opportunities and risks vs. the plan.
Ensures seamless coordination across functions to ensure new launches & pilots roll out of new packages with the right strategy.
Will partner with cross-functional colleagues to develop acceleration initiatives to capture additional growth as needed.
Work with the respective RGM, commercial, and brand teams to translate.
Category Plan into actionable annual business plans for bottler plans
Lead the strategy development and quantification for Sources of Growth (SOG) to be incorporated into the annual business planning process.
? What You'll Need
KEY SKILLS / CAPABILITIES
Strategic thinking: must be able to solve problems and turn insights into strategy and action plans.
Strong partnership and collaboration: must be able to work across functions and the System.
Solid presentation, influencing, and storytelling skills: presents ideas and drives initiatives with clear and concise reason and action plan.
Capability building: we develop and build RGM talent within the RGM team and across the organization to bring in future talent.
KEY KNOWLEDGE / EXPERIENCE
Analytics & Financials: ability to draw insights and actions from data.
OBPPC Strategy: multi-year and in-year strategies to accelerate revenue, profit, and growth.
Pricing & Promotions: understanding of rate/mix drivers and promotional impact on overall rate.
Change Management: demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.
Education and Professional Experience:
Bachelor's Degree required, MBA or other Advanced Degree a plus.
5+ years of relevant experience required.
? What We'll Do For You
Iconic Brand Experience : Join the team behind the world's most recognized brand and play a pivotal role in shaping its next chapter. Your contributions will resonate globally as you drive transformative, innovative projects.
Leadership Exposure : Engage with world-class leaders and gain unparalleled access to a network of influential global marketing experts, providing you with insights into emerging digital platforms and cutting-edge marketing strategies.
Continuous Learning and Development : Thrive in a culture that cherishes lifelong learning. Access resources like Coke University and LinkedIn Learning, as well as bespoke management programs that are designed to enrich your professional growth and expand your expertise.
Skills:
Leadership; Agile Methodology; Strategic Thinking; Group Problem Solving; Communication; Business Analytics; Business Processes; Waterfall Model; Storytelling; Data Modeling; Data Management; Financial Forecasting
Pay Range:$148,000 - $169,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.