We are seeking an exceptional Director of Digital Marketing who can both create strategic vision and execute flawlessly. Reporting directly to our CEO, you'll drive growth through hands-on implementation of sophisticated digital campaigns while elevating our brand's digital presence.
You're a rare marketing leader who combines strategic vision with unparalleled execution skills. You thrive in the details while maintaining a clear view of larger objectives. You're equally comfortable developing sophisticated targeting strategies and personally optimizing campaigns to extract maximum performance. Your technical marketing skills are exceptional, and you take pride in implementing campaigns that set industry standards.
- Lead end-to-end implementation of digital marketing campaigns across all channels (paid search, social media, email, content, SEO, etc.)
- Execute high-impact digital strategies with exceptional attention to detail and creativity
- Personally manage paid media campaigns with advanced targeting and optimization techniques
- Craft compelling digital content and messaging that resonates with target audiences
- Implement sophisticated marketing automation workflows and personalization strategies
- Conduct in-depth analytics and testing to continuously improve performance
- Manage digital marketing budget to maximize ROI across all channels
- Stay at the forefront of digital marketing innovations and apply them to our campaigns
- 7+ years of hands-on digital marketing experience with demonstrated exceptional execution
- Proven track record of personally implementing successful digital campaigns that drove measurable business results
- Advanced expertise in digital marketing tools including Google Ads, Meta Ads Manager, marketing automation platforms, analytics tools, and CRM systems
- Expert-level knowledge of digital marketing best practices, trends, and emerging technologies
- Strong creative and analytical abilities with meticulous attention to detail
- Outstanding written and verbal communication skills
- Bachelor's degree in Marketing, Business, or related field; advanced degree preferred
- Competitive salary plus equity compensation
- Comprehensive benefits package
- Professional development opportunities
- Collaborative, innovative work environment
- Opportunity to make significant impact on company growth
Approximately 50% of our employees are remote, and the remainder work from our offices in Portland, Oregon and Boise, Idaho.
To apply, email careers@fairly.com with your resume and your response to the following questions:
- Geo-modified searches are common in our industry. How would you target geo-modified searches that lack sufficient volume to target directly in Adwords?
- Conversion tracking is inherently complex for our business. We are marketing to several different groups (caretakers, advisors, and homeowners) with different definitions of conversion and very different LTCV, yet lower-value groups (like caretakers) frequently click ads targeting higher LTCV groups (like homeowners). True conversion for a homeowner can take months: the first “conversion” might be a Calendly meeting, but our goal is a live vacation rental, managed through Fairly. How would you optimize our digital marketing to address this complexity?