About Lumen
Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress.
We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.
The Role
The Director of Field Activation is responsible for overseeing the strategic execution of marketing initiatives aimed at enhancing visibility throughout the marketing funnel, driving deal creation and acceleration, and activating sales efforts. This role requires a dynamic leader who can partner closely with sales to drive new business.
The Main Responsibilities
Leadership: Lead, coach, and motivate a team of marketing professionals to achieve strategic goals and deliver on our key initiatives.
Sales Alignment: Foster strong communication and alignment with sales leadership to ensure cohesive strategies, shared objectives and be a trusted member of their eco team.
Marketing Funnel Visibility: Guide the team to monitor and optimize visibility at each stage of the marketing funnel to ensure effective lead nurturing and conversion.
Deal Creation: Develop strategies to decrease seller corrupt time and generate new business opportunities, directing the team in their implementation.
Deal Acceleration: Lead initiatives to expedite the sales cycle, improve conversion rates, and increase deal size, while managing the team for execution.
Feedback Loop: Establish and oversee a system for collecting and analyzing feedback from customers and sales teams to continuously improve marketing strategies.
Segment Programs: Direct the development of targeted programs for the segment to maximize engagement and ROI, managing the team's efforts in this area.
What We Look For in a Candidate
Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
10+ years of experience in marketing, with a proven track record of success in field activation or a similar role.
Strong leadership and team management skills.
Excellent communication and interpersonal abilities.
Proficiency in data analysis and performance metrics.
Experience in event planning and execution.
Creative thinking and problem-solving skills.
Ability to work in a fast-paced, dynamic environment.
Strong project management skills.
Knowledge of current marketing trends and best practices.
Compensation
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges
$149,084 - $198,779 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
$156,539 - $208,718 in these states: CO HI MI MN NC NH NV OR RI
$163,993 - $218,657 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
Learn more about Lumen's:
Benefits (https://jobs.lumen.com/global/en/benefits-statement)
Bonus Structure
What to Expect Next
#LI-KM2
Requisition #: 338445
Background Screening
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/global/en/faq) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Equal Employment Opportunities
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
Application Deadline
06/06/2025