Job Title: Director of HCP Marketing, Hemophilia A, US Rare Blood Disorders
Location : Cambridge, MA
About the Job
Sanofi Specialty Care has pioneered the development and delivery of transformative therapies for patients affected by debilitating diseases for over 30 years. We accomplish our goals through world-class research, collaboration with the global patient community, and with the compassion and commitment of our employees. Sanofi Specialty Care's portfolio of transformative therapies, which are marketed in countries around the world, represent ground-breaking and life-saving advances in medicine. Sanofi Specialty Care employees benefit from the reach and resources of one of the world's largest pharmaceutical companies with a shared commitment to improving the lives of patients.
Sanofi's Rare Blood Disorders franchise has a diverse and fast-growing portfolio. This includes late-stage launching candidates in hemophilia, immune thrombocytopenia, autoimmune hemolytic anemia diseases as well as several promising compounds in the pipeline.
The Director, ALTUVIIIO HCP Marketing will be responsible for setting the strategic vision, and driving development & execution of U.S. HCP marketing strategy for ALTUVIIIO- a highly visible and priority launch asset for Sanofi Specalty Care. Since its FDA approval in 2023, ALTUVIIIO has been steadily gaining market share and represents tremendous opportunity ahead to positively impact the Hemophilia A community. This role will closely collaborate with key U.S. functional partners including Sales, Medical Affairs, Insights & Analytics, Value & Access, Corporate Communications, as well as our Global Marketing teams. This role reports to the Head of Hemophilia A Factor Marketing within the U.S. Rare Blood Disorders franchise in Sanofi. The position will be based in Cambridge, MA.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities
Provide leadership & ownership in developing and executing US ALTUVIIIO HCP strategy (unbranded & branded) and associated tactics & materials (HCP in-office and NPP), to address commercial opportunities & market events; Lead creation of marketing collateral in partnership with agency partners, U.S. Promotional Review committees, & Training- ensuring pull-through cross-channels (NPP digital) and field teams (Sales)
Optimize HCP-marketing strategies and tactics based on insights (e.g. Market research, secondary data) and learnings, to ensure brand success against key milestones & business objectives; These will include track and communicate brand progress / risks to business leadership
Acts as key partner to US cross-functional teams such as Sales (including Training), Medical Affairs, Insights & Analytics, Value & Access, Corporate Communications, and Franchise marketing, to provide support and ensure alignment with US strategic brand imperatives
Manage close collaboration with US field teams to gain alignment, ensure execution of strategy & tactics, and provide support; Translate deep market/ account/ Customer-centric understanding of brand potential into promotional execution to deliver on opportunity
Act as a key US liaison to Global brand team (GBT) including pull-through and US leadership on large-scale, complex projects, supporting, and collaborating with various stakeholders
Manage relationships (and budgets where applicable) with agency partners & external stakeholders to ensure successful partnerships and effective execution of strategy and tactical plan
Support overall US commercial strategy for Hemophilia A Factor replacement portfolio comprised of ALTUVIIIO and ELOCTATE
About You
B.S./B.A. degree, with minimum of 7 years (range 7-10) relevant experience in the biopharmaceutical industry
U.S. marketing experience with demonstrated ability to work with a HCP audience & stakeholders, developing strategies and ensuring tactical execution in-line with local regulations
Strong understanding of the launch growth context including strategic and U.S. operational requirements; Experience with driving brand growth in a HCP audience in a competitive market environment
Strong track record of building relationships with U.S. field teams including training, to ensure pull-through of marketing tactics
Prior success driving cross-functional workstreams towards a common goal and ensuring execution on-budget and on-time, leveraging excellent project and process management skills
Experience with the US Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
Detail-oriented self-starter capable of owning initiatives from beginning to end and managing several large complex projects simultaneously
High level of personal & professional integrity and strong work ethic; Ability to work independently with minimal direction, nimbly developing clear and compelling action plans including prioritization, objective setting, timeline, budget management
Ability to travel ~15%
MBA or science-related graduate degree preferred
Prior commercial experience in rare hematology or rare disease preferred
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$172,500.00 - $249,166.66
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK (https://benefits.sanofiusallwell.com/fleet/public/index/ba511bf8-5c32-4828-9861-ab985fffab90/?cid=sanofi) .
Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/)
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)