Job Description
This position is responsible for developing and executing marketing plans for the North American market, encompassing a broad range of marketing activities. The primary purpose of this role is to drive sales pipeline growth and increase brand awareness within the assigned industry segment. Key areas of focus include marketing strategy, budgeting, campaign management, and execution of marketing plans to support business goals.
Responsibilities
- Develop, execute, and optimize a data-driven field marketing strategy that increases brand awareness, generates high-quality leads, and drives pipeline growth.
- Identify and implement innovative marketing programs that support business objectives and improve lead effectiveness.
- Serve as the primary marketing partner for an assigned industry, collaborating with stakeholders across sales, demand generation, business development, and marketing teams to ensure alignment and execution.
- Work closely with the Business Development and Field Marketing teams to create and execute targeted lead campaigns that convert prospects into opportunities.
- Bring a creative and strategic mindset to campaign development, ensuring messaging, positioning, account lists, and engagement strategies are compelling and aligned with audience needs.
- Execute multi-channel marketing campaigns, including email, paid media, content syndication, and event marketing, to maximize demand.
- Manage and execute regional trade shows and in-person activations to engage prospects and drive leads.
- Track and analyze campaign performance, optimizing programs based on data and insights.
Qualifications
- 2-3 years of B2B marketing experience, preferably in business software applications.
- Experience in campaign management and demand generation is a plus.
- Industry experience in manufacturing, construction, energy, aerospace and defense, or field service management is beneficial but not required.
- Ability to quickly grasp and communicate enterprise software concepts.
- Strong project management, organizational, and analytical skills.
- Deal-oriented, creative, and highly organized.
- Strong business acumen with a commitment to delivering high-quality work on time.
- Self-motivated, proactive, and able to work independently and collaboratively.
- Ability to travel as needed for tradeshows and other marketing events.
Additional Information
At IFS, you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment with committed colleagues.
With professionalism and a strong customer focus in everything we do—from R&D to Sales and Consultancy—we are proud to serve world-class customers globally with our leading products.
What We’re Offering
- Salary Range: $64,000 to $80,000 plus bonus potential
- Flexible paid time off, including sick and holiday
- Medical, dental, & vision insurance
- 401K with company contribution
- Flexible spending accounts
- Life insurance and benefits
- Tuition assistance
- Community involvement and volunteering events
Interested candidates should apply at: www.ifs.com/about/careers
We are an equal opportunity employer and a VEVRAA Federal Contractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or other protected categories.